Ethical Disaster of the Hyatt Regency Collapse

Eric Sandler Ethical Disaster of the Hyatt Regency Collapse Construction on the 40-story Hyat Regency Crown Center began in 1978, and the hotel opened on July 1, 1980, after construction delays including an incident on October 14, 1979, when 2,700 square feet of the atrium roof collapsed because one of the roof connections on the north end of the atrium failed. The collapse was the second major structural failure in Kansas City in a little more than two years. On June 4, 1979, the roof of the then-empty Kempar Arena in Kansas City had collapsed without loss of life.The architects and engineering firms at the two collapses were different. One of the defining features of the hotel was its lobby, which featured a multistory atrium crossed by suspended concrete walkways on the second, third and fourth levels, with the fourth level walkway directly above the second level walkway. On July 17, 1981, approximately 2,000 people had gathered in the atrium to participate in and watch a dance co ntest. Dozens stood on the walkways. At 7:05 PM, the walkways on the second, third and fourth floor were packed with visitors as they watched over the active lobby, which was also full of people.The fourth floor bridge was suspended directly over the second floor bridge, with the third floor walkway set off to the side several meters away from the other two. Construction difficulties led to a flawed design change that doubled the load on the connection between the fourth floor walkway support beams and the tie rods carrying the weight of both walkways. This new design could barely handle the dead load weight of the structure itself, much less the weight of the spectators standing on it.The connection failed and both walkways crashed one on top of the other and then into the lobby below, killing 114 people and injuring more than 200 others. The rescue operation lasted well into the next morning and was carried out by an army of emergency personnel, including 34 fire trucks, and param edics and doctors from five area hospitals. Dr. Joseph Waeckerle directed the rescue effort setting up a makeshift morgue in the ruined lobby and turning the hotel's taxi ring into a triage center, helping to organize the wounded by highest need for medical care.Those who could walk were instructed to leave the hotel to simplify the rescue effort, the fatally injured were told they were going to die and given morphine. Workmen from a local construction company were also hired by the city fire department, bringing with them cranes, bulldozers, jackhammers and concrete-cutting power saws. The biggest challenge to the rescue operation came when falling debris severed the hotel's water pipes, flooding the lobby and putting trapped survivors at great risk of drowning. As the pipes were connected to water tanks, as opposed to a public source, the flow could not be shut off.Eventually, Kansas City's fire chief realized that the hotel's front doors were trapping the water in the lobby. On h is orders, a bulldozer was sent in to rip out the doors, which allowed the water to pour out of the lobby and thus eliminated the danger to survivors. In all twelve lives were rescued from the rubble. The two walkways were suspended from a set of steel tie rods, with the second floor walkway hanging directly underneath the fourth floor walkway. The walkway platform was supported on 3 cross-beams suspended by steel rods retained by nuts. The cross-beams were box beams made from C-channels welded toe-to-toe.The original design by Jack D. Gillum and Associates called for three pairs of rods running from the second floor all the way to the ceiling. Investigators eventually determined that the new design supported only 60 percent of the minimum load required by Kansas City building codes. Havens Steel Company, the contractor responsible for manufacturing the rods, objected to the original plan of Jack D. Gillum and Associates, since it required the whole of the rod below the fourth floor to be threaded in order to screw on the nuts to hold the fourth floor walkway in place.These threads would probably have been damaged beyond use as the structure for the fourth floor was hoisted into position. Havens therefore proposed an alternate plan in which two separate sets of tie rods would be used. One connecting the fourth floor walkway to the ceiling, and the other connecting the second floor walkway to the fourth floor walkway. This design change would prove fatal. In the original design, the beams of the fourth floor walkway had to support only the weight of the fourth floor walkway itself, with the weight of the second floor walkway supported completely by the rods.In the revised design, however, the fourth floor beams were required to support both the fourth floor walkway and the second floor walkway hanging from it. With the load on the fourth-floor beams doubled, Havens' proposed design could bear only 30 percent of the mandated minimum load (60 percent in the origi nal design). The serious flaws of the revised design were further compounded by the fact that both designs placed the bolts directly in a welded joint between two facing C-channels, the weakest structural point in the box beams.Photographs of the wreckage show excessive deformations of the cross-section. In the failure the box beams split at the weld and the nut supporting them slipped through. Since the construction process includes the work and ideas of many different people, the process can become unclear, especially when meeting deadlines and budget requirements. Such a fast-paced environment stems from the concept that â€Å"time is money. † This concept constantly drives the construction industry to seek quicker methods to transfer ideas from paper to structures of concrete and steel.It has become common practice in the construction industry to begin the actual construction of a building prior to the design work being completed. The Hyatt Regency Hotel was built on this fast-track type of schedule. The main reason for the walkway collapse was not a failure of materials. It was a communication failure. In the case of the Hyatt Regency Hotel, the structural engineer sent a sketch of the proposed walkway connections to the steel fabricator. The structural engineer had assumed that the fabricator understood that he was to design the connections himself.Since the structural drawings did not state that the walkway connections were only a preliminary sketch, the steel fabricator assumed that the sketch was a finalized drawing. The fabricator simply copied the engineer’s preliminary sketch of the walkway connection to serve as the shop drawings. The development of the design was then completed. The materials selected for the fabrication were standard strength, size, and grade of material, rather than what should have been used to compensate for the added stress of the altered design. Such neglections can have grave results.The most glaring mistake in this entire chain of events was that the structural engineer did not review the final design. This is an example of deontological ethics because the engineer failed to perform his job to his full potential. As can be seen from the evidence, the real failure that caused the collapse of the Hyatt Regency walkways was actually a failure of communication in the design phase of the project. As a result of the disaster, the two engineers from G. C. E. International lost their professional engineering licenses in the state of Missouri.These engineers were Jack D. Gillum, the engineer of record, and Daniel M. Duncan, the project engineer. The engineer is ultimately responsible for checking the safety of final designs as depicted in shop drawings. When we take the implicit social contract between engineers and society, the issue of public risk and informed consent, and codes of ethics of professional societies into account, it seems clear that the engineer must assume this responsibility when any change in design involving public safety carries a licensed engineer's seal.Yet, if it is assumed that the engineer in the Hyatt case received the fabricator's telephone call requesting a verbal approval of the design change for simplifying assembly, some possible reasons that would make him approve such change are saving money and time, following his immediate supervisor's orders, looking good professionally by simplifying the design, misunderstanding the consequences of his actions, or any combination of the reasons. These reasons do not, however, fall within acceptable standards of engineering professional conduct.Instead, they pave the way for legitimate charges of negligence, incompetence, misconduct and unprofessional conduct in the practice of engineering. When the engineer's actions are compared to professional responsibilities cited in the engineering codes of ethics, an abrogation of professional responsibilities by the engineer in charge is clearly demonstrated. The Missouri Board of Architects, Professional Engineers, and Land Surveyors convicted the engineers employed by Jack D.Gillum and Associates who had signed off on the final drawings of gross negligence, misconduct and unprofessional conduct in the practice of engineering. They all lost their engineering licenses in the states of Missouri and Texas and their membership to ASCE. While Jack D. Gillum and Associates itself was cleared of criminal negligence, it was stripped of its license to be an engineering firm. At least $140 million was awarded to victims and their families in both judgments and settlements in civil lawsuits.A large amount of this money came from Crown Center Corporation, a wholly owned subsidiary of Hallmark Cards which was the owner of the actual hotel franchise. Life and health insurance companies probably absorbed even larger uncompensated losses in policy payouts. A lot was learned from this disaster. As a result of the fatal miscommunication, the American Soc iety of Civil Engineers has now set the precedent that responsibility lies with the engineer's seal.That is, that whoever places their seal of approval upon a set of plans carries the responsibility for the building and the outcome. It is now also required that all load bearing calculations must be checked by a city appointed engineer and that checks be formal. As an industry, it is important for all responsible parties such as the architects, engineers, fabricators, and whoever else is involved, to understand the challenge learned as a result of this fatality. Design presents the industry with a challenge to anticipate any failed detail and to correct it within the design process.

The Philippine E-Grand Prix Complex

AbstractThe research and development of electric and alternatively driven cars are the next step in evolution of the automobiles; since the primary source of fuel for today’s cars are fossil fuels which is rapidly depleting and also damaging to the environment. In order to take the next step in the car’s evolution a research and development complex and test/racing track would be created to tackle the challenge of producing technology needed in order to make electric cars viable.Creating a racing/test track and development complex in the heart of the city at the SM Central Business Park in Pasay that only caters to electric and alternative fuelled or driven cars and would become the testing grounds and home for car manufacturers, local universities or engineering/technology firms and enthusiasts professional and amateur creating and developing electric and alternatively driven vehicles, also becoming the venue for alternatively driven vehicle racing events in the future exposing the public to the technology. In conclusion creating the development complex for electric and alternatively driven vehicles would develop and research to make alternative and electric driven vehicles and alternative and eventual replacement of fossil fuel vehicles.Chapter 1Introduction:In today’s world the main form of transportation of getting from one place to another are cars or automobiles be it in the form of busses, cars, trucks or etc. they have become a necessary part of the world cars deliver our food and products, gets people to their work and where they need to be, enabled communities to grow in size and enabled people to live farther and travel longer distances. The invention of the automobile enabled communities to live farther away from where they work, to produce food and products away from the cities and be distributed to different places and enabled the majority of the population to travel long distances in relative safety.The  first appearances of the automobile began in 1976 with the creation of steam engine automobiles that were capable transporting people, in 1807 the first cars were equipped with internal combustion engines that run on fuel gas which became the model used to drive modern automobiles, simultaneously electric automobiles were also being developed and became moderately popular, but with problems and lack of development of battery technology at the time; which were small and very limited range, weight of the batteries and the problem of charging.With the internal combustion engine not having any of these problems since it run on fuel gas which: was easy to transport and distribute, made refueling relatively easy and had great range, the internal combustion engine automobile became the standard type of vehicle and eventually led to the disappearance of electric vehicles until recently. (Curtis Darrel Anderson, Judy Anderson, 2010) The birth of the first true â€Å"modern automobile† appeared in the yea r 1886 with the Benz-Patent-Motorwagen created by German inventor Karl Benz which used a gasoline powered engine and was able to travel long distances that showed the viability of cars.With the invention of the first modern automobile it proved that horseless carriages or automobiles were suitable and replacement of horses as the main form of transportation (citation), as technology improved so did automobiles leading to efficient, powerful, versatile, safe and fast cars of today but the same basic concept of the first modern automobiles are still used in today’s cars; with the use of an internal combustion engine fuelled by gasoline to power the vehicle. (Steven Parissien, 2013)At the beginning of the 21st Century, interest in electrical and other alternative fuel vehicles has increased due to growing concern over the problems associated with hydrocarbon fueled vehicles, including damage to the environment caused by their emissions, and the sustainability of the current foss il fuel transportation infrastructure.With the renewed interest in electric and other alternative fuel vehicles in the 1990s some companies began manufacturing and selling electric cars in the early 90s although there were only few models and production limited it sparked the revival of the electric vehicle (EV) and with the continued advancement of technology, electric cars are becoming more widespread and viable today 2010s with companies like Tesla exclusively selling electric cars and mainstream manufacturers Toyota, Mitsubishi, Peugeot, Honda,  Chevrolet, Citroen and Nissan fully electric production cars. (Gijs Mom, 2013)As automobiles became more successful and widespread it quickly became a part of modern life, with pioneers organizing automobile races during the late 1800s and early 1900s to advertise and showcase the capabilities of automobiles and were publicity stunts that showcased that cars were safe, easy and convenient in comparison to horses and reliable. Most of t he races at the time were mostly shows, although some were actual races held between drivers and their cars.The races were held over long distances and lasted hours and some that took days to complete with distances of over 1000 kilometers with races starting from one city ending in another. In the 1930s to 1950s as cars became more popular and widespread with many companies starting to manufacture them, cars then started to become faster and faster with the high-end and expensive cars being turned into purpose built cars for speed and racing which then became the first race cars which competed in races, grand prixs, rallies and other forms of racing.( David Hassan,2013) After the Second World War with many empty and unused airfields and empty fields in Europe, enthusiasts and drivers started adapting and using them as race tracks which became the basis of modern motor racing and gave it an audience with the public.Auto racing then evolved and branched into different kinds of racing which spawn different types of race cars and with motor racing starting to appear in different countries all over the world with the establishment of different racing series, championships and federations, with different levels of motorsport ranging from amateur to professional, and became established as modern day motor racing. (Rà ©mi Paolozzi, 2003) Today major motorsport events are handled and governed by the Fà ©dà ©ration Internationale de l'Automobile (FIA) also known as the International Automobile Federation, they represent the interest of motoring organizations and motor car users around the world.They handle auto racing events and classes, (e.g. Formula 1 and World Rally Championship) they create the rules and regulations for different classes of auto racing throughout the world and acts as its governing body through the local motoring associations and organizations of the country. (Barbara Bogusz, Adam Jan Cygan, Erika M. Szyszczak, 2007) Formula-E or officially FIA Formula E Championship is a class of auto racing, sanctioned by the Fà ©dà ©ration Internationale de l'Automobile (FIA).The formula, designated in  the name, refers to a set of rules with which all participants' cars must comply. Formula E is intended to be the highest class of competition for one-make, single-seat, electrically-powered racing cars. The series was conceived in 2012, with the inaugural championship to be held from September 2014 – June 15 across 10 cities (Beijing, Putrajaya, Rio de Janeiro, Punta Del Este, Buenos Aires, Los Angeles, Miami, Monte Carlo, Berlin and London) around the world.Background and Nature Background:Motor racing in the Philippines first started during the 1960s with racing events like the Manila Grand Prix; Philippines Grand Prix a street circuit located around Greenhills during 1973-1976 and the Great Gedol Grand Philippine Rally using cars that started out as production cars and were heavily modified into race cars and lasted throug h the 1970s during the time of the Marcos Regime these were considered the Golden Age of Philippines Motorsports where Philippine racing drivers and teams competed locally and internationally some becoming champions. Philippine motors racing today is still active with many regular events, racing series and championships from karting to touring cars from amateur to professional levels, accompanied by an active car and motoring culture. Motorsport tracks in the Philippines:Batangas Racing Circuit – road racing circuit, holds international events Subic International Raceway – road racing circuit Carmona Racing Circuit – karting circuit, motorbike circuit Clark International Speedway – road racing circuit Nature:Electric and Alternative Drive Racing – motorsport for race cars, production cars, prototypes, spec and formula cars that are alternatively powered vehicles, cars that don’t use the standard and conventional internal combustion engine an d fossil fuel. Alternative drive vehicles: hybrid, electric, alternative fuel and fuel cell drive race cars and prototypes separated into different classes and spec, series and formula. A high tech motorsport featuring current and next generation automotive technology and used as a competitive testing ground to showcase, develop and pioneer alternative and future automotive technologies.Statement of the ProblemAs the deterioration of the environment due to greenhouse gasses worsens, can man made greenhouses gasses be reduced or slowed down by using alternatively driven vehicles? By developing and using alternatively driven vehicles how significant would it be at lowering man made greenhouse gasses in comparison with the traditional internal combustion engines. In order to develop these kinds of technologies in automobiles, auto racing has been an essential competitive proving and testing ground for pioneering, introducing and developing automotive technologies.Which leads to; would alternatively drive vehicles be a viable replacement or alternative for conventional motorsport? Can alternative drive vehicles be as exciting, authentic and high-tech as conventional motor racing and would technologies developed and used in these races and race cars be transferrable or relevant to the next generation or type of production cars.Project Objectives1. To study conventional and alternative drive motor racing and race cars. To distinguish and list the differences between conventional and alternative drive motor racing and race cars and to be used as a base to compare its respective strengths and weaknesses. 2. To study the different types of motorsport around the world which use electric or alternative drive race cars. To create a basis of information and data in order to create an electric or alternative drive motorsport that can be adapted and used in the Philippine setting. 3. To study the viability and feasibility of electric and alternative drive motorsport in the P hilippines.To see if an electric and alternative drive racing series and track would be a viable motorsport in the Philippines. To study what it would take to create a successful electric and alternative drive racing series. 4. To locate an area in the Philippines that would be suitable and accessible for a racing and development track for alternatively driven vehicles. To locate an area in the Philippines that would be suitable for motorsport that would be accessible to international and local competitors and developers and be accessible to the local motorsport culture and the general public.Keywords1. Electric Vehicle – electric vehicle (EV), also referred to as an electric drive vehicle, uses one or more electric motors or traction motors for propulsion. Three main types of electric vehicles exist, those that are directly powered from an external power station, those that are powered by stored electricity originally from an external power source, and those that are powered by an on-board electrical generator (hybrid electric vehicles), such as an internal combustion engine or a hydrogen fuel cell EV.2. Alternative Drive Vehicle – a vehicle that runs on a fuel other than conventional fossil fuel (gasoline or diesel); and also refers to any technology of powering an engine that does not involve solely petroleum (electric car, hybrid electric vehicles, fuel cell vehicle, solar powered).3. Motorsports – group of competitive sports which primarily involve the use of motorised vehicles, whether for racing or non-racing competition.4. Auto racing/ Motor racing – group of competitive sports involving the racing of automobiles for competition.5. Race Track – a facility for racing of vehicles, which include spectator facilities such as grandstands, hospitality, facilities for competitors, such as pit lanes and garages.6. Automotive Technology – technologies found and used and developed in automobiles. Many of these technologi es also have other applications. Significance of the ProblemTo see if there would be interest in electric and alternatively driven vehicles from enthusiasts and the general public. To see the economic difference of alternatively driven race cars from standard race cars based on fuel, parts, maintenance and running cost. To see if electric and alternatively driven vehicles would be a legitimate motorsport.Project Scope and LimitationsScope: Racing Track/Circuit Complex Development and Testing Facilities Limitations: Pioneering research in the Philippines. Few resources and Local Case Studies. Local Tracks are far and few. Few electric cars in the Philippines. Electric cars are not popular and in widespread use locally.Chapter 2 Review of Related Literature 1. Fifty Cars that Changed the World Conran Octupus: London 2009 ISBN 9781840915365 pg. 100The book showcases the 50 most influential cars of the automotive industry to date. The Toyota Prius was released in 1997 which showed the c ommitment of a major manufacturer in alternative fuel technology. The Toyota Prius is a Hybrid-Electric Vehicle (HEV) a car that has a normal internal combustion (IC) engine which is partnered with an electric motor and batteries which power the car the at low speeds and at higher speeds using the IC engine which charges the battery of the electric motor producing high fuel and power efficiency which saves fuel. The Toyota Prius paved the way for the popularity and resurgence of electric and hybrid cars in popular culture today.2. Modern Car Technology Jeff Daniels Haynes Publishing: CA 2001 ISBN 9781859608111 Chapter 8, pg. 82-89Chapter 8 discusses the workings and mechanics of Hybrid Electric Vehicles and Fuel Cell Vehicles and also other green alternatives such as Bio-Diesel, Ethanol and LPG.3. Hybrid, Electric and Fuel Cell Vehicles Jack Erjavec, Jeff Arias Delmar Publishers Inc.: NY ISBN 9781401881055Hybrid, Electric and Fuel Cell Vehicles – explains the basic and mechan ical principles of the Hybrid (HEV), Battery Electric (BEV) and Fuel Cell (FCV) vehicles. It shows the basics of each type of vehicle their mechanics and technologies and goes into more advanced and complex mechanics, principles and technologies of each type of alternative vehicle. It also distinguishes each type of vehicles advantages and disadvantages and differences over the traditional ICE (internal combustion engine) vehicles and other alternative vehicles.4. Bio Ethanol: Production, Benefits and Economics Jason B. Earbum Nova Science Publishers Inc.: NY 2009 ISBN 9781607406975 Chapter 9 pg.151-152, Chapter 10 pg.165-167, Chapter 11 pg.173-178Chapter 9 shows the widespread and worldwide use of Ethanol (E10) in normal vehicles which is 80% unleaded fuel mixed with Ethanol. In Chapter 10 discusses Bio-Diesel which is used as a diesel additive or be used as a complete replacement for diesel in diesel powered vehicles and Ethanol as an additive or as fuel on flexible fuel vehicles and its history. In Chapter 11 it discusses Fuel consumption of normal fuel and bio fuels worldwide, the cost and benefits of biofuels, how bio fuels affect air Quality and climate change.5. Fuel Cell Engines Matthew M. Mench John Wiley & Sons Inc.: NJ 2008 ISBN 978047168958 Chapter 1 pg.1-24Chapter 1 discusses the uses of fuel cell technology (a device that creates electricity through chemical reactions with a fuel), the classes of fuel cells, potential uses from portable devices, stationary devices or power plants and in transportation as fuel cell vehicles and lastly the history of fuel cell development.6. Biofuels for Transport: Global potential and Implications for Sustainable Energy and Agriculture World Watch Institute Earthscan: London 207 Chapter 1 pg. 3-9, Chapter 15 pg.250-262, Part 8 pg.329-344Chapter 1 discusses the current status of biofuels and its industry and gives an overview of what biofuel is (Bio Diesel, Ethanol). Chapter 15 shows the different types biofuel veh icles; Bio-diesel which can be used in normal diesel vehicles or as an additive and ethanol which is added in E10 fuels used normal cars and fully ethanol driven cars. Part 8 shows country studies of bio fuels from China, India, Tanzania, Brazil and Germany.7. Fossil Fuels and Pollution: The Future of Air Quality Jackie Kerr Casper, Ph.D. Facts on File Inc.: NY 2010 ISBN 978081672651 Chapter 1 pg. 1-25, Chapter 2 pg. 26-62, Chapter 5 pg. 111-114, Chapter 9 pg. 197-209Chapter 1 gives an overview of fossil fuel and its history, Chapter 2 discusses the effects of fossil fuels its potentials and how it can affect the health of people. Chapter 5 discusses fuel economy and the rate of global use of fossil fuels. Chapter 9 shows alternative vehicles to ICE vehicles: Hybrid, Electric, Flexible Fuel, Plug-in, Air Powered and Fuel Cell vehicles and future developments and technologies of vehicles.8. Alternative Fuels: The Future of Hydrogen Second Edition Michael Frank Hordeski The Fairmont P ress Inc. / Taylor & Francis Ltd.: GA 2008 ISBN 9781420080162 Chapter 3 pg. 67-100, Chapter 4 pg. 101-124Chapter 3 gives the history of cars from its inception and the accompanying history of fuels used by cars. Chapter 4 takes a more in-depth look at the fuel development of vehicles up to the present and also the alternative fuels and technologies and how hydrogen used in fuel cells can power and be used in vehicles of the future.9. Vehicle Powertrain Systems Behrooz Mashadi, David Crolla John Wiley & Sons: West Sussex, UK 2012 ISBN 9780470666029 Chapter 7 pg. 425-474Gives an in-depth look at vehicle powertrain systems (the system that make the car move) gives an introduction to Hybrid Electric Vehicles (HEV) its parts: internal combustion engine, electric motor and batteries and the different types of HEVs: Series and Parallel.10. Fundamentals of Automotive Technology Kirk T. Van Gelder Jones & Barett Learning: MA 2014 ISBN 9781449624118A manual and in-depth guide automotive techn ology and systems, and an in-depth guide to alternative fuels and drive systems used in today’s cars: Biofuel vehicles and the different types Ethanol, Bio Diesel, Methanol, Bio Bubetanol, Fuel Cell vehicles with only hydrogen fuel cells being viable and used, Battery Electric Vehicles that only use electricity and need to be charged and Hybrid Drives which use an ICE and an Electric motor and batteries and different types: Series, Parallel and Series-Parallel.11. Electric Vehicles: Technology, Policy and Commercial Development Serra, Jao Vitor Fernandes Earthscan: London 2011 ISBN 9781849714150The book gives a brief history as to why the internal combustion engines are used in vehicles. How electric vehicles work and the technologies, principle and mechanics used and a history of electric vehicle development. The cost effectiveness of electric vehicles versus traditional internal combustion engines and the alternative vehicles. And lastly discusses the policies for electric vehicles in order to push them to be used.12. Hybrid & Alternative Fuel Vehicles James D. Halderman, Tony Martin Pearson: NJ 2011 ISBN 9780135103845An in-depth manual and expert guide for current Hybrid and Alternative Fuel Vehicles in which the book shows the concepts and mechanics of different types of vehicles and shows different examples actual and current hybrid and alternative fuel vehicles and an in-depth and expert look at their systems and technologies.13. Automotive Engineering: Powertrain, Chassis System and Vehicle Body 1st Edition David A. Crolla Butterworth-Heinemann: Oxford, UK 2009 ISBN 9781856175777 Chapter 6 pg. 141-172 Chapter 7 pg. 175-202Chapter 6 discusses the mechanics and principles of electric vehicles on how they work and the technologies used for them to work. Chapter 7 shows the  concept and principles in order for Fuel cell vehicles to work, the technologies and mechanics in the workings of these type of vehicles and explains the technology behind it.1 4. The Electric Vehicle: Technology and Expectations in the Automobile Age Gijs Mom JHU Press: 2013 ISBN: 9781421412689The book provides a complete and detailed history of the electric car from the replacement of horses and rise of the automobile. The book in detail discusses the progress of the automobile from the horseless carriage to present day, but focuses on the electric cars, which were actually used before internal combustion engines on cars.It discusses the early shortcomings of the electric car from the short battery life and range which made the ICE vehicle the preferred choice early in the cars development, to misconceptions about electric cars that led it to be forgotten in automotive technology until recently when it has been rediscovered as an alternative to fossil fueled vehicles due to depleting fuel resources and environmental issues.15. Electric and Hybrid Cars: A History Curtis Darrel Anderson, Judy Anderson McFarland, 2010 ISBN: 9780786457427The book discusses E lectric and Hybrid Cars from a brief introduction of the birth of the automobile industry and the evolution of the electric car from its earliest iterations to it resurgence today. It also discusses the politics that happened in the history of the electric car because it was a competitor to gas powered cars and answered why the electric car suddenly disappeared. It also discusses the technological advancements that made the electric car possible and the marketing of these types of cars today. 16. The History of Motor Sport: A Case Study Analysis (Sport in the Global Society – Historical perspectives) David HassanRoutledge, 2013 ISBN: 9780415851213 Chapter 2Gives the history of the beginnings of motor racing that started in France and the pioneers in Belgium, it also tells on how automobile racing expanded throughout Europe.17. The Regulation of Sport in the European Union Barbara Bogusz, Adam Jan Cygan, Erika M. Szyszczak Edward Elgar Publishing, 2007 ISBN: 9781847208569 pgs. 74-96Explains what the Fà ©dà ©ration Internationale de l'Automobile (FIA) is and its power as the governing body of all forms of motorsports using four or more wheels. It focused on its regulation on Formula 1 auto racing and the extent of power and abuses the FIA had on the auto racing being able to force out competing other motorsports not sanctioned by the FIA.18. McKinsey Quarterly, February 2011 The fast lane to the adoption of electric cars Russell Hensley, Strefan M. Knupfer and Axel KriegerThe article is about electric cars and its adoption in large metropolitan cities; Shanghai, Paris and New York in these study. In the article it states that to the buyers and users of electric cars in metropolitan cities the things that are important are the cars being a status symbol especially in Shanghai and New York, the benefits to the environment and the savings from using electricity.Another point of the article was the preferences of electric vehicles of the three cities in whe re in Shanghai they preferred PHEVs in which were able to use a normal engine after running out of gas, BEVs in New York and Paris which were pure Electric vehicles which relied on batteries and charging. Lastly the article studied that incentives that  attracted buyers were not monetary but low cost incentives what they were attracted to, and that the future of mass producing EVs relied on fixed routes delivery vehicles in metropolitan cities making the switch EVs.19. Proceedings of the World Congress on Engineering 2011 Volume 3 Towards All-Electric FSAE Race Cars S. Watkins, G. Pearson, M. King ISBN 9789881925152; ISSN: 20780966(Online)FSAE is a global student based competition with over 200 universities involved, it is a competition where student-teams create a small scale racing car following a strict set of rules limiting the students and make them more reliant on their ingenuity and creativity in order to get more performance from their vehicles. With the changing automotiv e market with new and technologies especially electric and alternative fuel vehicles creating a sub-racing series that would create all-electric FSAE cars would help students and engineers.20. Environ. Sci. Technol., 2010 DOI: 10.1021/es100520c Environmental Implication of Electric Vehicles in China Hong Huo, Qiang Zhang, Michael Q. Wang, David G. Streets and Kebin HeThe article is about the study of the environmental implication of electric vehicles as a replacement for the traditional internal combustion engine vehicle. The study compared the CO2 level of traditional ICE vehicles and the CO2 levels from the additional CO2 production of power plants which use coal for the charging of electric vehicles (which in theses study replaced ICE vehicles) and found electric vehicles did not give much benefit in reducing CO2 production. In conclusion to their study they found that electric vehicles were a great solution to oil shortage but failed to address the environmental issue.

Research proposal Essay Example | Topics and Well Written Essays - 3000 words - 1

Research proposal - Essay Example It is generally believed that brands have personalities just as humans do. Brand personality is seen as a valuable factor in creating an attachment and bonding with the product in the same say as human create attachment and bonding. The similar measures of personality attributes and factors are used in the promotion of brands. Since it is commonly used by a wide variety of products, this research would aim to ascertain to what extent having a brand personality increases consumers’ brand loyalty. The definition of brand personality differs and so do the attributes that are applicable across different nations. Literature is available on how a brand owner could use brand personality as a way to build and maintain brands. Literature is also available on the packaging as a means of building brand personality. Brand image differs across goods and services. Very little literature is available on celebrity endorsement enhance the brand image and builds brand personality although it is often seen to be very effective. The researches conducted so far express the need that brand personality represents an extensive field for research. Celebrities like David Beckham are lending their names and the brand owners are capitalizing on this concept. It is essential to determine to what extent celebrity endorsement helps in creating brand image and establish the brand. To what extent is celebrity endorser important in building brand personality and how these influence consumers’ decisions? Because of the diverse literature available, it is important to understand how the consumer perceives the brand. The first questions deals with the different forms in which brand personality is communicated. This includes packaging, advertising, positioning etc. The Big Five personality traits that influence personality traits have to be studied in detail as authors have diverse opinion and priorities in this area. Again, these could

Chinese Women today-qz Essay Example | Topics and Well Written Essays - 1250 words

Chinese Women today-qz - Essay Example China, home to one in five of the worlds women, is around the few nations where women are encountering a rights rollback, as stated by feminists, scientists and information from the All-China Womens Federation, which is designated and run by the legislature to speak to womens hobby. In the 1950s, women appreciated top-down additions gave by the Communist Party and Mao Zedongs proverb that "whatever male friends can do, female companions can do, as well." The blinding shine of the most recent 35 years of budgetary additions clouds the way that while Chinese women have profited from the climbing tide lifting all vessels, they are indeed losing ground. Women livelihoods are falling in respect to mens; conventional demeanor are transferring women to the home; and ladies net fortune may be contracting. While female parliamentary representation somewhere else is climbing, the rate of ladies in Chinas national council, the National Peoples Congress, has level lined for a long time at a little more than 20 percent. Regardless of a compelling authority account that womens rights are overall secured, there is no development in essence to secure women According to numerous feminists, there is no political will to enhance women’s standing. A little gathering of men set approach in China, and they dont see ladies rights as a standard issue. Additionally, women need financial clout. The oft-touted reality that Chinese women possess 7 of the 14 positions on a year ago Forbes rundown of capable billionaires. Numerous women have been closed out of what may be the greatest amassing of land fortune ever, esteemed at over $17 trillion in 2010" by the bank HSBC, she composed. A dubious change to the Marriage Law passed in August says that in separation, unless challenged, property returns to the legitimate manager, leaving numerous women who cannot demonstrate their budgetary commitment with nothing. Generally, although equality has never been attained,

See instructions below in description Case Study

See instructions below in description - Case Study Example This translates to 75 cents as the per unit variable goods leading to profits of per pack profit of $ 5.50. Despite the high fixed costs the alternative is anticipated to sell the product to increase both market share and improved sales. In addition to this, the firm considers to use coupons and free gifts to promote the cigarette in order to achieve the price cut decision. However, decision is not the best since it is prone to unlikelihood of meeting the targeted price in the market. Variable costs in production may be a challenge in attaining price cuts. It may even make the firm operate at a loss (Nagle, Hogan & Zale, 2014). Philip Morris may consider rebranding its Marlboro cigarettes and market it as a new brand. This may involve changing the brand name, design, flavor and other attributes of the cigarettes to bring a differentiated appeal to the customers and competitors. Changes in the logo, name and flavors of the cigarettes are the key attributes that the firm ought to consider. In addition, its packaging may integrate a colorful wrappings and packets that bring a more attracting appeal to the users. Different flavors may be used to lure different customers to different flavors of choice. On another hand, the firm may consider rebranding its corporate name to shed its name against its rival firms. Price cuts are effective in attracting more users of a commodity. It is a marketing strategy that offers a better chance to a firm that is operating under a large scale. Reducing its prices as compared to its competitors enables the firm selling more and reaching a bigger number of its compelling customers (Clow & Baack, 2012). In such a case, the firm benefits from economies of scale and long-run profits. This technique may be disadvantageous to competing firms as they may be locked out of the market. In addition, it may induce monopoly in an industry that may be not beneficial to

The Simultaneous Repression of CCR and CAD, TWO Enzymes of the Lignin Essay

The Simultaneous Repression of CCR and CAD, TWO Enzymes of the Lignin Biosynthetic Pathway, Results in Sterility and Dwarfism i - Essay Example Later on, understanding pathways may be used in the laboratory synthesis of these compounds. Moreover, the induction, as well as repression, of their production in plants through anthropogenic intervention to promote optimal plant growth and/or fruit bearing may be conducted. This is important as many secondary metabolites are already used by humans. In the case of lignins, genes CCR and CAD have been identified as the encoders for the last and specific steps for monolignol biosynthesis, the first part of lignin pathway. Because of the complex nature of biochemical production, regulation of a certain pathway may affect other pathways as well. Such effects may be great enough to cause changes in phenotype. In the case of monolignol biosynthesis in tobacco, the silencing of both CCR and CAD genes resulted not only to a reduction of lignin production but to a decrease in plant size as well. The recent study by Thevenin et al. (2011) looked into the effects of silencing monolignol-specif ic CAD and CCR genes in Arabidopsis thaliana. The plant contains two CCR genes, but only one, CCR 1, is specific for lignification. The mutant lines for this gene, irx4, ccr1s and ccr1g, are dwarves, have a reduced amount of lignin (25-35%), and have a modified set of phenolic metabolites. On the other hand, A. thaliana contains nine CAD genes, two of which, CAD C and CAD D, are involved in lignin biosynthesis. CAD C and CAD D double mutants, unlike CCR 1 mutants, has a normal size and 40% amount of lignin. The effects on leaf and flower morphology, lignin structure and content, amount of sugar, and other metabolites were observed. RESULTS Identification and Phenotyping of the ccc Triple Mutant After crossing ccr 1 g mutant with cad c and cad d double mutant, and producing ccc mutant, the absence of CCR 1, CAD C, and CAD D expression in ccc mutants was verified using RT-PCR. 1. Leaf Morphology The growth of wild type, ccc, cad c, cad d, and ccr 1 g from plantlets to senescence were observed at greenhouse conditions. At 30 days, the absence of CCR 1 caused the leaves to change its morphology from rosette to pointed and rolled. The decrease in leaf size was also noted most noticeably among ccc plantlets (5-fold shorter), and less prominently in ccr 1 g (3-fold shorter. On the other hand, the absence of both cad c and cad d expression did not cause any decrease in leaf size. 2. Flower Morphology More changes were observed in the flowers. Similar to leaves, the mature floral stem is smaller in ccc than in ccr 1 g mutants. However, when compared to the wild type, the triple mutant senesced later, despite its first inflorescence being prematurely shriveled. In addition, male flowers are sterile. Despite possessing normal pollens, the anthers were unable to release them. As a result, more than 50% of ccc mutants were not able to undergo seed germination. The ccc triple mutant possesses non-dehiscent anthers Initial flower development and stamen filament elongation we re similar in ccc and wild-type A. thaliana. However, ccc anthers, despite containing pollens whose sizes germinating capability (through Alexander and aniline blue staining) were similar to that of wild-type, did not dehisce as what normally happens. Probably, the absence of lignified secondary thickening observed among ccc plants may have caused the non-dehiscent of anthers. The ccr 1 g plants, on the other hand, have few

Nahum Essay Example | Topics and Well Written Essays - 750 words

Nahum - Essay Example Proofs to support his claim include one of the relics found in the excavations in Pompeii, a city destroyed by Mt. Vesuvius tremendous volcanic eruption. This artifact which Feder referred to was a wall painting dug from a building known as the House of the Physician. It had images of two mothers, the butcher block, the baby, the soldier waiting to divide the baby, and the onlookers (Feder, 2010). Feder explained that â€Å"these images of the painting represent a popular scene in the Bible where King Solomon displayed his wisdom when two women came to him, each claiming to be the mother of the same infant. When Solomon ordered the baby to be divided in half, the real mother, shown at the foot of the dais, pleaded with him to spare the child and announced her willingness to relinquish her claim. The other woman was shown standing by the butcher block on which the infant has been placed asked to continue with the King’s order to divide the child in half. It was obvious who the real mother was. So the child was given to the former woman who pleaded to spare the child’s life unharmed as soldiers and observers look on, marveling at Solomon’s wisdom (1 Kings 3:16–28). The painting contained all the essential narrative elements in the Biblical story without omissions or adumbrations. This wall painting is now on exhibit at the Museo Nazionale in Naples.† (Feder, 2010) Using this painting, Feder enumerates a number of possible drawn inferences, as follows: â€Å"First of all, this painting is â€Å"the earliest depiction of a full-fledged Biblical scene as there is no known precedent in the history of art. It must have been dated from the period immediately preceding the Vesuvius eruption in 79 A.D. Secondly, the onlookers in the painting were stand-ins for Socrates and Aristotle whose images clearly resembled the prototypes of the two Greek great thinkers. This becomes significant as it implies that their presence in the composition attested to the

Law Essay Example | Topics and Well Written Essays - 2750 words - 3

Law - Essay Example Section 4 of the Act of Settlement 1700, comports with Dicey’s concept of the rule of law and sets the basic framework of the UK’s constitution. Section 4 mandates that â€Å"the laws of England are the birthright of the people.†2 Dicey’s definition of the UK’s constitution, together with Section 4 point to the significance of the separation of powers under the British constitution. To this end, Dicey formulated what he referred to as the â€Å"twin pillars† of the UK’s Constitution which essentially places Parliamentary sovereignty as the backbone of the twin pillars of the UK Constitution. Dicey explains that Parliament: â€Å"†¦has under the British Constitution, the right to make or unmake any law whatever; and further, that no person or body is recognised by the law of England as having a right to override or set aside the legislation of Parliament.†3 â€Å"...all that a court of justice can do is to look at the Parliamentary roll: if from that it should appear that a bill has passed both houses and received the Royal Assent, no court of justice can inquire into the mode in which it was introduced into Parliament, what was done to it previously being introduced, or what passed in Parliament during the various stages of its progress through both houses of Parliament.†4 Similarly, Lord Morris said in Pickin v British Railways Board [1974] AC 63 that the courts’ function is to â€Å"administer the laws which Parliament† enacts.5 Although there is an onerous process in Parliament for the passing of a bill, once that bill has been passed into law â€Å"there is finality unless and until it is amended or repealed by Parliament.†6 As for the courts, â€Å"there may be argument as to the correct interpretation of the enactment† however, there cannot be any discussion as to whether or not the act â€Å"should be on the statute book at all.†7 In the UK there is no codified Constitution, such as that found in the US

Affect of oil on our economy Essay Example | Topics and Well Written Essays - 500 words

Affect of oil on our economy - Essay Example Oil also has consequences that are unintended and have negative impact. In the previous decades, the prices of oil have always been high going for $100 per barrel. Because of increased oil consumptions in nations like China and wars in major oil countries like Iraq. The production of oil in fields that are conventional could not supply the demand efficiently hence the prices increased. The high prices made companies it Canada and USA to begin drilling, hard to get crude. Then all over sudden, the demand for oil started to reduce in places like Asia and Europe and in the USA, due to economies that were weakening and the introduced efficiency measures. Later in 2014, oil supply had risen much more that what is actually demanded. The unused oil was stored away for later use, by September, prices reduced sharply (Cochran, et al.45). The boom before the fall boosted Texas economy for nearly a half a century was finally over. The oil business in West Texas will take at least two years to recover as Houston audience was told by an economist who is familiar with Texas oil producers’ economic indicators. As the boom brought good moments in life, the downturn will lead to economic problems in Texas and other places that were beneficiaries of the boom (Henderson, Rebecca D 37). The cost of oil, permits issued and the numbers of rigs operating in Texas are in the decrease and this means the jobs of many people are in stake. Oil indexes were at the peak in October at it stood at 312.9 but it reduced in December to 309.5, and that was officially the end of a 54 month duration that the Texas energy industry expanded. It is expected that 50,000 upstream jobs will be lost in the Texas as the contraction of oil industry continues, plus additional 250,000 more jobs that are related to the oil and gas industry. GE Oil & Gas is one of the companies that has cut job, it informed the regulators that it is going to lay off 330 of

The first law of thermodynamics Essay Example for Free

The first law of thermodynamics Essay The first law of thermodynamics states that energy can neither be created nor destroyed; it can only be converted from one form to another. This can be illustrated using the example of steam power. Thermal energy is stored in steam. This steam can be used to drive an steam engine which converts this thermal energy in the steam into kinetic energy of the unit (say steam driven train). In thermal power plants, fossil fuel is burnt to produce steam and the thermal energy in the steam then drives the turbine to produced electricity. Thus thermal energy of the steam gets converted into electrical energy. From these two illustrations it becomes obvious that energy can neither be created nor destroyed it can only be converted from one form to another. Three types of non-renewable power plants and the fuel consumed by these power plants are listed below. Fuels cells use the electrons produced in a chemical reactions to produce electricity. One example is Hydrogen – Oxygen Fuel cell. In this case Hydrogen is oxidized at anode into hydrogen ions plus electrons and oxygen is reduced at cathode into oxide ions at cathode. Anode and cathode is separated by solid electrolytes and connected by a metallic wire. The electrons move from anode to the cathode through the metallic wire and thus electricity is produced. This is very clean source of electrical energy. Criteria for acceptability of energy alternatives are listed below. Technological feasibility – It should be technologically feasible to convert the energy into usable forms like electricity etc. Abundance – The energy source should be available in abundance. Reliability – The energy source should be reliable. This is particularly relevant for wind energy and solar energy in the regions of unpredictable sky conditions and wind conditions. Capital Expenditure – Generally capital expenditure requirements are high and act as major barrier for exploiting renewable energy sources.

The Role And Functions Of Media Media Essay

The Role And Functions Of Media Media Essay The media is analysed in two ways here as an informative aspect as well as a form of entertainment. Freedom of expression is usually questioned in the media, how free is the media allowed to be? Isnt the media always controlled? What is the role of media in society? Is everyone in society treated equally in the media, when being reported on? Introduction: It is often a belief that the media is a rather powerful tool, one that gets blamed for all the wrong that occurs in society. What we read in the papers and view on television is usually what we believe. This study unit focuses on the functions of the media and what its role in society should be. In other words the function and the role of the media in society within the context of functionalism as a theoretical paradigm. 1. What is functionalism?: Definition: Functionalism refers to a system, a belief in function over form. Functionalism with regard to the media refers to how the media operates as a whole system in society to help create a balance in society. Society as an integrated, harmonious and cohesive whole. Different social systems function to maintain equilibrium, consensus and social order. Media as a powerful socialisation instrument should contribute towards integration, harmony and cohesion through information, entertainment and education. Functions of the media: Wrights model of functions: Main functions of the media are to inform and entertain  ® this allows the media to contribute manifestly or latently to cultural growth for individuals and society. Though its rather a simplistic model especially when it comes to the political functions of the media An example, think of a documentary Special Assignment this genre aims to educate and inform society on issues of reality.  ® Latent: existing but not yet active or developed.  ® Manifest: clear and obvious to see or understand. MODEL OF FUNCTIONS: Inventory of questions What are à ¢Ã¢â€š ¬Ã‚ ¦ 1. The manifest 2. Latent 3. Functions and 4. Dysfunctions of mass communicated 5. Surveillance (news) 6. Correlation (selection) 7. Cultural transmission 8. Entertainment for the 9. Society 10. Individual 11. Subgroups 12. Cultural systems? Objections (Short comings) to Functionalism: Functionalism takes for granted that agreement prevails over, and disregards conflict in society. The media will not have the same functions for all the people in society. Interpreted differently by individuals. Cultural barriers could arise when interpreting different media Functionalism does not account for social change  ® well established democratic societies Vs societies in the process of transformation. Neglects to provide for feedback (seeing that feedback modifies both the message and the context) MCQUAILS TYPOLOGY OF FUNCTIONS: (Functions / tasks of the media) Information: the media (can) : with examples Provide information about events and conditions in society and the world Indicate relations of power Facilitate innovation, adaptation and progress Correlation: the media (can) Explain, interpret and comment on the meaning of events and information Provide support for established authority and norms Socialise Co-ordinate separate activities Contribute to consensus building Set orders of priority and by so doing signal the status of a topic Continuity: the media (can) Express the dominant culture and recognise subcultures and new cultural developments Forge and maintain commonness of values Entertainment: the media (can) Provide amusement, diversion and the means of relaxation Reduce social tension Mobilisation: the media (can) Provide social objectivity in issues such as war and politics and economic development Nevertheless Denis McQuail argues Functionalist models provide us with basic ideas about the role of the media in society. As such, they provide a structured framework for reviewing the significant tasks of media as key socialization and ideological instruments Plurality in the media: Media plurality refers to the diversity in media content available to society. Media should exist in various forms such as radio, television, and print among other forms catering for all of society. Think of DSTV as an example  ® does a wide range of channels mean a wider range of program content? Are more groups of people catered for with the diversity of channels? Plurality aims to produce democracy and freedom in the media. The Political functions of media the case of Pluralism: To inform about political developments. To guide public opinion about political decisions. To express different views about political development and decisions. To criticise political developments and decisions. The media can only be empowered to perform these functions ifà ¢Ã¢â€š ¬Ã‚ ¦ Media policy ensures media pluralism (the existence of different media: various newspapers, radio stations, television stations, magazines, films and so on. Media content reflect social plurality. Types: Internal plurality: differences within the information and entertainment content of newspapers, radio and television stations  ® should be balanced, offer different opinions etc. External plurality: differences between different newspapers, radio and television stations. Levels: Micro-plurality: Concerns each medium on its own; internal; the variety of perspectives and voices within a single outlet. Like a specific radio station Meso-plurality: Concerns media categories; the variety of choices available within the same category. Macro-plurality: Concerns all the media, regardless of category, available in a society; the variety of choices. All media in society You must understand and be able to explain each theory and to integrate it practically in a case study. In the assignment, you had to integrate a specific theory into the article provided. In the examination you will be given a similar case study and asked to explain the specific theory referred to. Please ensure, therefore, that you familiarise yourself with the various theories. Media Theories Normative theory: (theories are concerned with): Views about the ideal role of the media in society, both to the power structure the recipient. Theories are concerned with issues like Control Regulation And objectives of the media Concerned with restrictions on the media in various situations. Authoritarian theory: MAIN press theory the media according to this theory is controlled and presented according to societies best interests. (Press is a mouthpiece of government) Dictatorial societies. Justifies government suppression of the media in extraordinary circumstances Assumptions: Media should not undermine government, vested powers and interests Media should be subordinate. Should not contravene prevailing moral and political values. Censorship is justified. Editorial attacks on government = criminal offences. The media under these governments should propagandise the governments ideology. E.g like Hitler and in Zimbabwe Analyse article and then integrate the normative media theory, namely the Libertarian theory into article below. Explain the Libertarian theory; practically integrate the belief in the theory into article (describe how journalists reporting on this case tie into the belief of the Libertarian theory. Libertarian theory: Provides a philosophical basis for the on-going, three-way relationship between the news media, government and society. This duty and right seeks to maximize the freedom of the press, and in effect be a watchdog towards the state. MAIN press theory Media should be able to publish what they see fit, the media is also allowed to publish information against the ruling power and society should interpret the messages accordingly. (Example of article) People are rational beings capable of distinguishing between truth and falsehood, and between good and evil. Give them all factual information and let them decide. (Example of article) Its the responsibility of the media to keep the citizens of a country duly informed of the actions of its government. By having written this article, Boyle is performing this duty set out by the libertarian theory. Assumptions: The media is a source of information. The media is a platform for expression of divergent opinions. Free from government control. Media should be free from external censorship. Should be accessible to any individual or group. Editorial attacks should not be punishable. No coercion to publish anything. No restrictions on the acquisition of information. No restrictions on import and export of information across borders The media should be free from censorship that is external from it, so that certain officials from a political party cant restrict or delete certain remarks that were made to the public because they would want to dictate what the public reads and what not. Publication should be free without a licence for the people reading the material. There are no restrictions like this in South Africa currently. If there are any editorial attacks on government it should not be punishable; this paves the way for free speech like the article of Boyle, giving his opinion and informing the public. There should be no compulsion to publish anything as this will give an unjust and skew view of what is happening in South Africa. With parties exerting their power to help their own cause. The acquisition of information should not be restricted if they are obtained through legal channels. For instance the number of South African Police Service members that were suspended because of corruption those are available thus it can be published if the journalist wishes and to inform the public. There should be no restriction so that information about the country may or may not be imported or exported. Social responsibility theory: Variation of first 2 theories media should be equal and fair in its reporting of incidents and issues. It must be diverse and responsible towards society. Based on the following premises: Reconcile the ideas of freedom and independence with responsibility towards society. Media should support democratic political principles. Create a form for different viewpoints. Should meet certain standards. How? Through regulatory bodies, independent of government. (E.g. ICASA for broadcast and telecommunication and the Press Ombudsman for newspapers.) Professional bodies such as the South African National Editors Forum (SANEF) Basic principles: Media should accept responsibility towards society. Set professional standards (truth, accuracy, objectivity, balance) Self-regulate Avoid information that could lead to crime, violence or social disruption. Not offend ethnic or religious minorities. Be representative of all social groups. Reflect the diversity of society. Intervention if the media fail to meet these standards. Soviet communist theory: Variation of first two theories Media must work and be owned by the working class. Main assumptions: Act in the interest of, and be controlled by the working class. Media should not be privately owned. Socialisation, education, information, motivation, mobilisation. Media should respond to needs of recipients. Society can use censorship. Marxist-Leninist view of society must be reflected in programming. Supporting progressive (communist) movements Development theory: Independent of these theories because of the unique conditions in third world countries Individuals as well as minority groups must be catered for by the media. Basic assumptions: Media should make a positive contribution to the national development process. Economic development and society should be more important than press freedom. National, cultural and language issues should be high on the medias agenda. Media should give preference to information about other developing countries that are geographically, culturally and politically akin to each other Journalists have both responsibilities and liberties in obtaining and distributing information State has the right to intervene by restricting and censoring the media. State subsidiaries and direct control is justifiable The Media Development and Diversity Agency in South Africa Democratic participant theory: This is the outcome of the shortcomings in these theories Reaction against commercialisation and monopolies Against centralisation and bureaucracies in public broadcasting Developed societies EMPHASIS Media multiplicity Small-scale use of media; medias local nature De-institutionalising the media The reciprocal role of communicator and recipients Horizontal communication Interaction and involvement PRINCIPLES: Right of access and right to have needs served by the media Content should not be politically influenced Justified in terms of needs and interests of recipients Groups, orgs and communities should have their own media Small-scale, interactive and participatory forms of media are more beneficial. Local content Social needs are neglected by established media Communication is too important to be left to the professionals Rethinking normative theory: Theories of the functions and roles of the media fall into 2 types of theory: those prescribing normative tasks for the media in society (the theories mentioned above) those describing the real role of the media in society (there are 5 possible paradigms) Liberal-individualist paradigm: emphasis is on individual liberty and upholding democracy. Social responsibility paradigm: the media should contribute to the upliftment of society and its citizens. Critical paradigm: the media should question prevailing and oppressive ideologies. Administrative paradigm: emphasis on professionalism. Cultural negotiation paradigm: emphasis on the rights of subcultures. The media can play one or more of the following roles:  ® Collaborative young and insecure nation, collaborate towards development ideals, nation building and national interest, usually the role the governments want the media to play  ® Surveillance adversarial role, watch-dog and agenda-setter, the media exposes violations of moral and social violations  ® Facilitate create and sustain public debate  ® Critical / dialectical Journalists examine assumptions and premises of a community. Constitute public debate about prevailing political order New thinking about normative theory: Normative theories are changing. It is being questioned by post-modern and post-colonial perspectives: The post-modern perspective: A new media environment In post modern societies the distinction between public and private is blurred, in other words it is difficult to recognise a coherent population with shared values and a single ideal. New channels of public communication have introduced a Multi-media approach, (new technology) interactivity Commercialisation market driven what is interesting, not what is important. Popular culture. New genres infotainment, talk shows, reality tv. Like Idols and Survivor A shift in social responsibility from public organisations (broadcasters) to commercial enterprises. Pluralised society. Acknowledgment of difference and diversity EXAMPLE: Even democracy is seen to be in crisis. Ideal democracy is being questioned Ideal democracy is being questioned as it has become much more fluid and evolving. Democracy in South Africa is also seen as complex and diverse why? For the post modernists, both society and the media have become so complex, diverse and abundant with choices, so overloaded with media genres, outlets, products, meanings and messages, that normative media theory had lost its grip. (Fourie 2007:206) The post-colonial perspective: de-westernising Colonial: Relating to the colonies of the former British Empire Post colonial: Existing or occurring after the end of colonial rule and the gaining of political independence. This is seen as a product of the Western way of thinking about the role of the media in society the idea of de-Westernising media theory and specifically normative media theory is not new Post-colonialism and comparative theory provide the groundwork for investigating ubuntuism in South Africa (Africa) as a framework for changing normative theory from an Afro-centric viewpoint. Some norms set for the media can be regarded as very Eurocentric and bias. It emphasises the need to develop comparative theories that consciously avoid ethnocentric bias, to focus on elements that appear to be universal in most societies. Revisiting normative media theory in South Africa: Although the post-modern argument is eagerly adopted by the South African market, post-colonial theory provides a foundation for investigating the philosophy of Ubuntu in SA as a framework for the revision of normative theory, using an Afro-centric perspective. Ubuntuism as an African moral philosophy. (why or why not can it work as a normative theory) What is Ubuntu as a normative theory: Ubuntuism places the emphasis on sharing and participation in collective life, which is in contrast to Western individualistic freedom of the self. A person is defined with reference to the community or A person is born for the other. Emphasis on community and collectively. We need to be careful not to see collectivism in the sense of communism or socialism, but rather to see the individual as a unique centre of shared life. Community is the context in which personhood is defined. Negotiation, inclusiveness, transparency and tolerance. Ubuntu as a normative theory: when it comes to mass communication the emphasis is on community and collectivity when it comes to public interest the emphasis is on the community A media that provides freedom of expression, space for the concerns, ideas and opinions of the community. Freedom of expression is measured in terms of the wellbeing of the community. When it comes to public interest, the same emphasis would be placed on the community. Thus Stimulating citizen and community participation. It is therefore important that the journalist should act (ethically) in harmony with the morality or principles of the community. This is therefore a journalism that does not place a high value on objectivity. The journalist needs to get involved in dialogue with the community. Whatever goes to print should be assessed in terms of the impact of the story on the community. Fourie (2007) argues that South Africa should adopt the post-modern acknowledgement of difference and diversity. In this way South African media would reflect the realities of South African society. In practice this requires reporting that: Stimulates interaction among citizens and reporters and between citizens and politicians Enables people to come to terms with their everyday experiences Acknowledges the complexity of a matter or an issue Is not the hurried conclusion of an observer Penetrates the moral dynamics underlying the issue Is interpreted against the background of the communitys contexts, beliefs, values and needs. Ubuntus role: Bonding a community Dialogue towards reaching consensus based on the social values and morals in and of a community SA suited for postmodern thought, thus including UBUNTU How does ubuntuism differ from the functions and social responsibility of the media in western normative theory? Western media thought and focus: Information, surveillance, entertainment and educational roles Media freedom and right to protection in order to be able to fulfil its social responsibility The individual right to information, surveillance, entertainment and education The emphasis thus moves: From the media as informant, gatekeeper, entertainer and educator TO media as mediator From the media as observer TO the media as participant and negotiator. May have negative consequences for freedom of expression: Fourie mentions May have severe media restrictions, (as in the history of apartheid where the country excluded the majority from rights) with regard to patriotic media Distinctiveness of ubuntu as an African moral philosophy compared to Western communitarianism and its associated civic journalism Changed nature of contemporary African culture and values, values often far removed from traditional African culture and values Political misuse of moral philosophy Nature of media in a globalised world and the changed nature of the media landscape needs to be considered. Entertainment: Much of the media produced today serves for the purpose of entertainment Inform and educates on a latent and manifest level the five motifs prerequisite for experiencing pleasure and gratification identity, = entertainment focuses on human relations ability, = gives problem-solving possibilities survival, =awareness of eternal values (freeing from anxiety about destruction and death) understanding = of reality and knowledge. shedding new light on reality (youre not alone) From a rhetorical perspective the individual determines their interpretation of entertainment  ® according to identity, social relation You can consider family series, police and action dramas or situation comedies, soap operas, game shows, From a behavioural perspective entertainment is associated with the human ability to identify with others project and introject feelings but also with distancing from others Entertainment also makes a visual impact on the viewer Viewers become outsiders (not participants) Entertainment content (like any form of play) is always voluntary. Introjection = viewer adopts feelings of other party Projection = viewer projects feelings on other party (actors, characters) People are entertained when they produce their own opinions on these situations. Study Unit 5 (Chap 5) The Effects of mass communication (Effect Studies) Importance of understanding media effects: Strategic importance: to understand that messages specific response certain circumstance = strategically important in political, social awareness, marketing and advertising campaigns. Scientific importance: contributes to the beneficial use of the media for the improvement of peoples circumstance and society in general Ethical importance: Responsibility of communication workers to know about the possible consequences of their work on the lives of people and society Effects studies seek to discover describe and explain the medias specific effects on our behaviour and thinking in a specific way. E.G. The impact of pornography, violence and / or crime portrayed in and by the media on peoples behaviour. Makes use of mainly quantitative research techniques such as content analysis, survey research. CATEGORISING MEDIA AFFECTS: Write a paragraph in which you discuss the media effects that can be identified in these articles. Behavioral effects: Cognitive effects Media messages can affect our knowledge and thinking about something (e.g. thinking about racism) Affective effects Media messages can affect our feelings about something (e.g. child abuse, terrorism, violence.) Cognitive effects Media messages can affect our behaviour towards something or someone (e.g. contribute to political rising against a government, org or group Manifest and latent effects Manifest when we know that we have been influenced by media messages Latent when we are not aware of its influence Intended and unintended effects May have been planned to achieve a specific effect (e.g. HIV awareness campaign may be intended to warn people against disease Or not planned or intended (e.g. May teach certain people how to spread the disease Time-scale effects Short term message exposure Exposure to single message like one programme after that person forgets about it Intermediate message exposure Exposure to a series of related messages like a series on TV (e.g product campaign, stopping smoking) Long term exposure Many exposures to related messages over time (e.g. media violence, pornography or awareness of environmental issues) may change our response or behaviour over a long time McQuail main kinds of media-induced effects: Intended change Unintended change Minor change (intended or not) Reinforcing what already exists (no change) The media can prevent change Planned and unplanned effects: Planned effects: Propaganda An ongoing campaign to influence peoples minds by focusing on negative aspects of an opponent / topic. Withholding positive or objective information E.g. in the political arena Agenda-setting Framing Media campaigns An advertising campaign to promote a specific product or educational development. E.g. Topic people knew initially little or nothing about like global warming and its effects Knowledge distribution Unplanned effects: The medias contribution to cultural change The medias contribution to Socialisation Reality defining the medias interpretations of the realities of daily life and how we should understand them Media violence if the film or tv programme causes violent behaviour in an individual or amongst group The medias contribution to Institutional change The medias contribution to Collective reaction Effect theories: Short-term theories: The hypodermic needle theory Two-step-flow theory The uses and gratification theory Long-term theories: Accumulation theory Diffusion of innovation theory Modelling theory Social expectation theory Meaning theory Stereotype theory Agenda-setting theory Framing Spiral of silence theory List the theories and briefly discuss Also list some of own examples to illustrate the theories discussed 1. Short-term theories: The hypodermic needles theory: What do the media do to people? Certain values, ideas and attitudes are injected into the individual media user, resulting in particular behaviour. The recipient is seen as a passive and helpless victim of media impact. Anomie state to which a group or individual is prone when they feel that their accepted values, norms and culture is threatened Usually in countries in the throes of change. New legislations and media reports on them extensively, reflecting on thinking of society, infusing moral debates often to the point of mass hysteria. (e.g. Malema AWB.) Two-step-flow theory: What do people do to the media? Mediating factors. Media users are not at the mercy of the media, but selectively expose themselves on the basis of culture, education, expectations etc. Thus exposing themselves selectively to what they agree to or understand Family, colleagues and friend filter media users interpretation and experience, acting as buffer for one-sided interpretations Opinion leaders represent a further buffer In a commercial media system, media represents a divergent of interpretations on a certain topic The uses and gratifications theory: What do people to with the media? Diversion As a distraction to escape from their routines and problems The gratification is an emotional release of a temporary nature Personal relations Interaction with others, discussing what they have read, seen or listened to The gratification is one that provide content of companionship and sociability Personal identity Media content is used to explore, challenge, adjust or confirm personal identity Use content to compare themselves and their values and situations with those of others Surveillance Media users need and get information about issues that can affect them directly or indirectly The gratification is one that satisfies the need for information about immediate and distant world circumstances 2. Long-term theories: Accumulation theory: Media focus (a newspaper or different newspapers by example) repeatedly + consistent + over a long period, focus on a specific topic= changes in beliefs, attitudes and behaviour. Focus attention and produce messages on specific problems or issues (E.g. race, discrimination, the environment, social habits, crime, divorce, style, sex, politics) Over extended period of time focus stays and presentation corroborate each other Individuals become aware of these messages, and a growi

Ordinary People :: essays research papers

The book Ordinary People explains the troubles that occur in a typical American family. The family, the Jarrets, tries to maintain as much as a normal life as possible without a dysfunctional status. In the beginning of the story, the family deals with minor problems that had little impact to them. Since they had just moved to a new house in a new neighborhood, they try to establish relationships with other neighbors. Their son, Conrad, faces depression in which he must recover from through frequent visits to the hospital, and to his psychiatrist. The father of the family, Calvin, is a determined and responsible man, is positive on his outlook in life and looks forward to everything, including having a productive day at work. He tries to take care of Conrad by giving sending him to a psychiatrist. The mother, Beth, a strong working woman, is also like Calvin; she is responsible to the family as well. Obviously, the parents have no personal problems, but ironically they create conflic ts with each other. Although these conflicts are very minor, they eventually build up to separate the family later on throughout their marriage. An example of this was seen while the parents had troubles deciding where and when to go on vacation during their night out at dinner, because both their times conflicted with each other. The both of them always had minor conflicts that sprouted out every once in a while, but they were acceptable to each other. Conrad on the other hand had problems with his low self-esteem, grades in school, depression, suicide and interacting with other people. The loss of Buck brought Conrad down to his depression and low self-esteem, which eventually collapsed on his academic achievements in school. Also his social attitude towards society was weak, since his moods were always aimed towards quiet environments and loneliness. He took blame for his brother’s death in a boat accident and wanted to commit suicide. Conrad wanted to be in his own world, where he could relax and be in peace from all the annoying people in his life. The only people he really spoke with outside of his family were his teammates in his swim team, Lazenby, Bergen, his psychiatrist, Jeannine, and Karen. This did not necessarily mean that he liked the people he had relationships with. Conrad found his own teammates annoying, his psychiatrist too nosy in his life, and Karen wasn’t creditable either because she had similar problems like him, since they met each other at the hospital.

The Intervention of the Judicial System in Violence Against Women Essay

The Intervention of the Judicial System in Violence Against Women Women in this country have been a part of violence for an enormous amount of time. This violence includes pornography, rape, and even domestic violence. The United States judicial system has intervened into the so-called private sphere and eradicated women in society, providing precedent and even updating statutes as well as other types of legislation. Without intervention women may still have no rights as human beings and the victims of much worse violence. Not to say that the violence that comes about is not extremely painful and an obscene amount of torture for women, but without our judicial system to minimize some of these violent acts would be in total chausses. Throughout these acts of violence women are treated as animals, beaten, slaughtered, and killed eventually. For some, this may seem unthinkable and unrealistic but pornography, rape, and domestic violence does just this. These women who sell their bodies through porn usually-not all- have unusual childhood backgrounds. These backgrounds include, molestation, rape, incest, are penetrated with objects as children, sold for child porn by their parent or parents, being tortured through every moment of their lives. When these women grow up into adults what kind of life are they expected to have? A loving family, a college education, and a respectable profession? Or no education, broken family, and for them to fall into the same profession their parents taught them? These women don?t understand that parents are supposed to love their children unconditionally. What else should we expect from women who all of their lives they have been treated as inhumane. Rape, also a sexually violent act that women enco... ... most popular remedy for battered women. This remedy always involves the state or state vs. someone and proves beyond a reasonable doubt. The second remedy is Civil law where the burden of proof is the highest. This involves private individuals, or an individual and some branch of government. The continuing of violence is dangerous to women especially the first 72 hours after she leaves. Statute 16-25-20 states if there is an injury a police officer must arrest but if only fear is involved police have discretion. Self-defense is another aspect of domestic violence. What if she decides, no more beatings and kills him. Has he drove her to insanity or should she control her anger and just leave after so many times of asking him to stop? What if she does control her anger and he kills her for leaving? These are questions that must be addressed in helping battered women.

Child Abuse and Neglect Essay -- Violence Against Children

  Ã‚  Ã‚  Ã‚  Ã‚  Maltreatment of children is not a new phenomenon. It dates back far into history, even back to biblical times. During recent years child maltreatment has had an increase in the public's eye. There are many factors to child maltreatment. There are four general categories of child maltreatment now recognized. They are physical abuse, sexual abuse, neglect and emotional maltreatment. Each category, in turn, covers a range of behavior. The maltreatment of children not only affects the children themselves, but also affects the family by making it dysfunctional. Physical Abuse   Ã‚  Ã‚  Ã‚  Ã‚  Physical abuse may be best defined as any non-accidental physical injury by a person who has care, custody, or control of a child. The definition contains two key aspects, the act is intentional or willful, and/or the act resulted in physical injury. Accidental does not qualify as child abuse. (Wallace,29)   Ã‚  Ã‚  Ã‚  Ã‚   Physical abused children do not fit any type of stereotype. Abuse occurs in all neighborhoods. Also, abusers come in all shapes, sizes, colors, and sexes. There are many signs of physical abuse. First the location and types of injuries, many time the parent or care takers will deny any wrong doing or the child has suffered any physical injury. There are always those injuries that consist of a normal childhood upbringing, such as falling of their bike or bumping their head. Then, there are those which they cannot be explained. When caretakers deny any injuries or have no knowledge of an injury, there is a very strong likely hood that physical abuse exists. Here are some of the signs of physical abuse.   Ã‚  Ã‚  Ã‚  Ã‚  Bruises happen for various of accidental reasons. There are also bruises that are tell tale signs of abuse. Bruises have a time clock that can tell when it happened. Also, the location of the bruise can tell a story. Bruises on the front part of the body are often signs of normal bruises from just falling ECT. Bruises found on the back of the arm, leg, lower back, the butt and genital are suspicious bruises and often questioned bruises. Patterned bruising is also a sign of abuse. Normal bruises are in various shapes and sizes. While some bruises that are a patterned show strong signs of abuse. These are bruises that have definite boundaries and sharp and curved edges. For example rope, rulers, hand prints and so on. (wallace,38)   ... ...e long run, parents that were neglected during their childhood often neglected their children. Also, the children that have psychological damage from maltreatment are more likely to indulge in suicide and self mutilation. Nonphysically abused children are more likely to have depression and hopelessness. Children with inappropriate sexual behavior, such as frequent and overt self stimulation are a direct constituency of sexual abuse. Non-sexually abused children later on in life also sometimes show sexual overtones. Sexually abused children may show high levels of dissociation, a process in a product a disturbance in normal integrative functions of memory and identity. Many abused children are able to self hypnotize themselves or space out.   Ã‚  Ã‚  Ã‚  Ã‚  It has been found that abuse as a child has affected their stages of life. Studies have found that abused children have lower intellectual functioning and reduced cognitive functioning. Others have found language skills and verbal ability to be affected by abuse. Also, studies have suggested that today's abused and neglected children are tomorrow's problem adult. We must all work to put and end to child abuse in America. Child Abuse and Neglect Essay -- Violence Against Children   Ã‚  Ã‚  Ã‚  Ã‚  Maltreatment of children is not a new phenomenon. It dates back far into history, even back to biblical times. During recent years child maltreatment has had an increase in the public's eye. There are many factors to child maltreatment. There are four general categories of child maltreatment now recognized. They are physical abuse, sexual abuse, neglect and emotional maltreatment. Each category, in turn, covers a range of behavior. The maltreatment of children not only affects the children themselves, but also affects the family by making it dysfunctional. Physical Abuse   Ã‚  Ã‚  Ã‚  Ã‚  Physical abuse may be best defined as any non-accidental physical injury by a person who has care, custody, or control of a child. The definition contains two key aspects, the act is intentional or willful, and/or the act resulted in physical injury. Accidental does not qualify as child abuse. (Wallace,29)   Ã‚  Ã‚  Ã‚  Ã‚   Physical abused children do not fit any type of stereotype. Abuse occurs in all neighborhoods. Also, abusers come in all shapes, sizes, colors, and sexes. There are many signs of physical abuse. First the location and types of injuries, many time the parent or care takers will deny any wrong doing or the child has suffered any physical injury. There are always those injuries that consist of a normal childhood upbringing, such as falling of their bike or bumping their head. Then, there are those which they cannot be explained. When caretakers deny any injuries or have no knowledge of an injury, there is a very strong likely hood that physical abuse exists. Here are some of the signs of physical abuse.   Ã‚  Ã‚  Ã‚  Ã‚  Bruises happen for various of accidental reasons. There are also bruises that are tell tale signs of abuse. Bruises have a time clock that can tell when it happened. Also, the location of the bruise can tell a story. Bruises on the front part of the body are often signs of normal bruises from just falling ECT. Bruises found on the back of the arm, leg, lower back, the butt and genital are suspicious bruises and often questioned bruises. Patterned bruising is also a sign of abuse. Normal bruises are in various shapes and sizes. While some bruises that are a patterned show strong signs of abuse. These are bruises that have definite boundaries and sharp and curved edges. For example rope, rulers, hand prints and so on. (wallace,38)   ... ...e long run, parents that were neglected during their childhood often neglected their children. Also, the children that have psychological damage from maltreatment are more likely to indulge in suicide and self mutilation. Nonphysically abused children are more likely to have depression and hopelessness. Children with inappropriate sexual behavior, such as frequent and overt self stimulation are a direct constituency of sexual abuse. Non-sexually abused children later on in life also sometimes show sexual overtones. Sexually abused children may show high levels of dissociation, a process in a product a disturbance in normal integrative functions of memory and identity. Many abused children are able to self hypnotize themselves or space out.   Ã‚  Ã‚  Ã‚  Ã‚  It has been found that abuse as a child has affected their stages of life. Studies have found that abused children have lower intellectual functioning and reduced cognitive functioning. Others have found language skills and verbal ability to be affected by abuse. Also, studies have suggested that today's abused and neglected children are tomorrow's problem adult. We must all work to put and end to child abuse in America.

According to Marx, How Does Capitalism Alienate Workers?

SS 2029 Basic Sociology 2011-2012 (Semester A) Individual Term Paper CHEUNG Kai-HO (52596777) 7. According to Marx, how does capitalism alienate workers? How did Marx feel that workers could overcome their alienation? 1. Abstract Alienation, a term used to describe the feeling of no connection with others or the separation from former attachment. When it comes to sociologist aspect, especially on Marxism, this term describes the stage of losing one’s identity. To Karl Marx’s belief, Alienation means the loss of control over the process and product of work (Bell, 1959).Thus, under the capitalism, workers are alienated by the production system. 2. Content A First and foremost, from Marx’s point of view, alienation is the eventual outcome of capitalism. Capitalism itself is based on a mode of production, as stated by Marx. The capitalists own the capital, materials, properties for the production, as well as the products. The capitalists will then put the products in exchange with money and hence, gain profit. As capitalists can decide the salaries of workers, they will plausibly pay as little as they can, so as to gain the largest profit.Without the power of decision, workers have no choice but to earn their livings by selling their labor force. These create what indicated by Marx as the capitalist mode of production. Marx also explained that capitalists are the bourgeoisie class while workers are the proletariat class. Production process and output are controlled by bourgeoisie. Workers have little say on their own will. As mentioned by Michael Curtis, man is enslaved by the system of goods and commodities that he produces.Therefore, capitalism can gain the domination over the production as well as the workers and trigger alienation. In Marx’s vision, there are four aspects in his theory of alienation. According to his writing, Economic & Philosophic Manuscripts of 1844, alienation means that workers are alienated from the process of p roduction, the products they produced, species being and other workers. a) In the first aspect, alienation of workers and process of production, workers are alienated from the work itself.As mentioned above, workers have to work under the capitalist mode of production, which means that they have little or even no say on how they should carry out the process of work. Unlike other professions, workers cannot decide working hours, salaries, working procedures they are involved. Take Jorn Bramann’s example as an illustration, artists relatively have greater freedom on how they want to work. Not only do they have the choice of working hour, but also the working direction. Therefore, workers are alienated for the work they are involved.They cannot make the decision on the way they work. Besides, workers are alienated under the process of production as capitalism follow the using of division of labor. Take a car factory as an example, the products, which obviously cars, consists of a great number of components. For example, engines, wheels, doors, head lights, rear view mirrors. The process of producing a car is apparently complicate; however, after the using of division of labor, the work process is then become easier. Each worker should be responsible for one repeated part only.Thus, Marx noticed the problem in this kind of production. He mentioned that alienated workers have to carry out repeated, less interesting, machine-like rigid procedure. They have to work in same position on the lines of production. Marx saw this phenomenon as domination. Workers are also forced to use machinery so as to perform production easily but Marx again noticed a problem in it. He believed that workers are no longer the user of machines while machines are designed to be extensions of workers. Hence, workers are eventually losing themselves from the repeated working method.Alienation is then sparked off by capitalism’s way of production. b) In the second aspect, alienat ion of workers and their products, workers cannot decide what they produce. In the past, such as medieval age, blacksmiths, bakery owners, clothes makers and many other producers could decide what they produce, how they produce, as well as the nature of the products. The most important part is that, the final outputs of production belonged to the producers, whether sell them or not was totally depended on them.But in Marx’s time, factory owners, which mean capitalists, paid money to workers in return of labor force to carry out productions. Let aside the boring rigid production actions, the products belonged to the factory owners, not the workers. Workers had no control over the products and what products should they produce. So, Marx stated that this was one of the four aspects of alienation. Furthermore, this alienation also creates a negative effect on workers. In Marx’s writing Economic & Philosophic Manuscripts of 1844, he said:All these consequences are implied i n the statement that the worker is related to the product of labor as to an alien object. For on this premise it is clear that the more the worker spends himself, the more powerful becomes the alien world of objects which he creates over and against himself, the poorer he himself – his inner world – becomes, the less belongs to him as his own. (Economic & Philosophic Manuscripts of 1844) We can see that Marx believed that workers’ labor force become an external object that is alien to them. This external object will be a hostile force:The alienation of the worker in his product means not only that his labor becomes an object, an external existence, but that it exists outside him, independently, as something alien to him, and that it becomes a power on its own confronting him. It means that the life which he has conferred on the object confronts him as something hostile and alien. (Economic & Philosophic Manuscripts of 1844) Thus, capitalism will spark off aliena tion towards workers. The very products they produced will be â€Å"taken† away from capitalists and, as a result, become a hostile force to them. ) In third aspect, alienation of workers and their species being, workers are being separated from the nature spirit known as human nature. What makes human so unique is that, we have our own special nature. Human have personal wills and consciousness. We can create things by following our own belief, will, preference. Human are also fond of beautiful things. Marx discussed about this topic in his Economic & Philosophic Manuscripts of 1844. He believed that human can produce not only for physical needs, but also for their desires. Besides, human produce universally and can form products according to the law of beauty.When workers need to follow the capitalist mode of production, the above species being will be deprived. With the fixed working position and repeated procedures, workers no longer produce according to their own wills o r preferences. Marx said: Man’s species-being, both nature and his spiritual species-property, into a being alien to him, into a means of his individual existence. It estranges from man his own body, as well as external nature and his spiritual aspect, his human aspect. (Economic & Philosophic Manuscripts of 1844) This saying represents what Marx thought about those alienated workers.Capitalism put workers under the same routine of productions. Workers are merely a tool of capitalists to make profit. All the human nature, creativity, workers’ decision and preferences are neglected. Workers have to work as ordered by their employers. This is what alienation on workers and species being means. d) In forth aspect, alienation of workers and other workers, relationship between them will also be alienated. What Marx believed was that, workers are alienated by capitalists and eventually become the â€Å"goods† on the trading market.As capitalists own factories, they ca n make decision about who they want to hire. Thus, workers are first â€Å"selected† to work in the factories. Then, throughout the working period, workers are usually monitored by supervisors. Once a worker is found to violate the factory as well as the capitalists’ interest, he or she is no longer hired. As a result, workers have to work in a commercial, capitalist atmosphere. The relationship between workers is worsened. Another important effect is that, relationship between workers will deteriorate or even become hostile under the capitalist working environment.As the capitalist can lay off any one as they desire, workers will become a competitors of each other. Some may take hostile attitude towards each other as they want to stay in the factory to earn a living. This alienation is against Marx’s hope as people with same interest, same class will be against each other. So, Marx pointed out that alienation not only cause effect on workers themselves, but als o the relationship with others. 3. Content B With a view to the alienation, Marx believed that it can only be eliminated by changing the whole system.Marx pointed out the cause of alienation lies on the property system. The relationship between workers and employers are obviously money related. In this property system, workers do not own the factory, input materials, machines or other prerequisite. Properties are privately owned. Therefore, Marx called these workers as proletariat class. To tackle this problem, Marx had one method, the only method: To completely abolish the private ownership and property system. With the destruction of this money or property system, communism should be set up. Marx once said that: (2) Communism (? still political in nature – democratic or despotic; (? ) with the abolition of the state, yet still incomplete, and being still affected by private property, i. e. , by the estrangement of man. In both forms communism already is aware of being reint egration or return of man to himself, the transcendence of human self-estrangement. Marx clearly stated that communism will bring workers back to human essence. A new society will be created. Workers no longer need to complete with each other. Species being, products will not be alienated. To achieve this change, revolution is a choice for Marxists.As the authority will not easily change the original way of ruling, capitalist will still exist. Michael Curtis, the writer of Marxism: The Inner Dialogues, said that â€Å"Communism will overcome alienation through the creation of a community which ends the cleavage between production and consumption, intellectual and manual labor. † Hence, the only solution to demolish alienation is communism, while communism itself can be achieve by revolution. 4. Conclusion All in all, alienation is a eventual outcome of capitalism. With the private ownership and money system, the relationship between workers and employers evolve to commercial relation.With the usage of division of labor as well as the assembly line, workers are forced to repeat the same procedure of production. They will thus be alienated with the work itself and their species being. Besides, workers’ relationship with other will deteriorate. Notwithstanding the effects of alienation, Marx believed that it can be eliminated by demolishing the property system. Revolution is the answer to this. Reference: * Economic & Philosophic Manuscripts of 1844 by Marx, K. (Between April and August1844), fromhttp://www. marxists. rg/archive/marx/works/1844/manuscripts/preface. htm * Curtis, M. (1997). Marxism: The Inner Dialogues (pp. 129-142) * Ollman, B. (1976). Alienation: Marx's Conception of Man in Capitalist Society (2nd ed. ) (Chapter 22) * Marx on Alienation by University of Regina- Department of Sociology and Social Studies (2002, September 30), fromhttp://uregina. ca/~gingrich/s3002. htm * Marx: Capitalism and Alienation by Jorn Bramann, fromhttp://fa culty. frostburg. edu/phil/forum/Marx. htm * Themes, Arguments, and Ideas by Sparknotes, fromhttp://www. sparknotes. com/philosophy/marx/themes. html