The International Tourism Marketing Tourism Essay

The International Tourism Marketing Tourism Essay Tourism has experienced continued growth and deepening à ¢Ã¢â€š ¬Ã… ½diversification to become one of the fastest growing economic sectors in the world. As an international exchange service, tourism has become one of the principal sectors of world trade. This sector is a source of foreign currency, a catalyst investment, and a means of local development. If it is well-managed it may change peoples lives for the better, because it may increase formal employment, draw entrepreneurs and politics attention in order to increase peoples quality of life and education, certainly propelled by communications and marketing activities not only in national extent but also international. Within the context of global competitiveness, it has been really hard to have a differential. Tourism as an export accounts for 30% of world exports. For many countries it is a major source of income and principal export sector for job creation necessary. Its the fourth sector in terms of export volume and represents 5% of global GDP. It is responsible for one in twelve existing jobs in the world. In 2012, there will be one billion tourists traveling the world. International tourist arrivals worldwide grew by almost 4% in 2011 to 983,000,000. International tourism in 2011 generated U.S. $ 1.032 billion (à ¢Ã¢â‚¬Å¡Ã‚ ¬ 741 billion) in export earnings. Evolution of tourism marketing The key to the importance of marketing within tourism has been the level of economic growth throughout the twentieth century which has led to subsequent improvements in living standards, an enlargement of the population, and increases in discretionary time. Before tourism demand was very limited, the firms were small and simple production systems and artisans where everything that is produced is sold by companies because they fit perfectly to the conditions of demand. Since 1960 the tourism market becomes more complex and actually starts a process of competition between firms and countries. Throughout its relativity short history, organizations operating in the international tourism industry have sought informal arrangements with other companies as a way of expanding their business and providing better products and services to the travelling public. As competition in the industry has intensified, companies have sought to expand their operations and spheres of influence through mergers, acquisitions and more formal linkages with industry partners. Globalization is one of the fastest-growing trends in the development of international tourism. Driven by economic and political motivations, the major commercial operators in tourism are seeking to grow their enterprises, increase market share and, ultimately, achieve world dominance in their particular industry sector. The most visible sign of the globalization of the international tourism industry is the growth in size and influence of the multinational corporations (MNCs), sometimes referred to as transnational corporations (TNCs). National, regional and local public bodies play a significant role in international tourism, both directly and indirectly. The functions of public sector tourism bodies vary between nations, any country that has a significant and established tourism industry is likely to have a separate department of government, known as the national tourism organization or public agencies. The precise functions undertaken and degree of public involvement in tourism will depend on the importance attached to the industry by the government concerned. Tourism marketing in every country differs depending on the type of product you offer. For example, Spain always offers an international tourism of sun and beach, which is now trying to change for a more cultural tourism. New Zealand moves the potential visitor to the country around the allure of The Lord of the Rings. Ireland always offers wonderful campaigns that promote their natural environment. Negative impacts of international tourism Private companies and countries have developed aggressive marketing practices to attract international tourists and as a result problems with over-exploitation tourism have ensued. A) Environmental impact As soon as tourism activity takes place, the environment is inevitably changed or modified either to facilitate tourism or during the tourism process. Many countries offer their products to international tourists regardless of the damage it can cause to the environment. International tourism has been particularly violent with the environment in various countries: urbanization of natural areas or integrated into the landscape, overuse of water resources, problems related to the treatment of waste, water pollution from runoff, destruction of historical monuments, air pollution, landscape changes to promote leisure activities such as golf. These processes are more incisive in southern countries, where environmental regulations are often more lax to promote the tourism industry and natural resources are easy prey to speculation. As an example we can point to the ecological crisis that is hurting the coast of Quintana Roo in Mexico, due to the excessive development of resorts like Cancun or Cozumel, such as the impact of tourism on the wildlife of Africa or the pollution of water in the Mediterranean. B) Ethical problems There are many ethical issues affecting international tourism, starting with the types of tourism that are offered. Many underdevelopment countries, offer unsustainable tourism with the country life. In countries like Bath or Bali, the pools are full of water and the golf courses are watered every day, while the local fields are dry and the native people drink water from wells. Women in parts of India walk miles to get water because groundwater is diverted to hotels. Farmers in Indonesia have been jailed for protesting the loss of their land for tourism development, and a protest in Mexico for the construction of a golf course on farmland led to clashes between farmers and authorities. International tourism also causes effects on the local population as the case of Burma. In recent years, the government has forced thousands of Burmese to work in tourism projects and millions more have been forced from their homes to make way for highways, development of hotels and other tourism-related infrastructure. The abuse of human rights in Burma is related to the development of international tourism. Another striking case about the ethical issues is the animal rights. Some African countries offer animal hunting tourism, for example South Africa, Namibia, Zimbabwe and Botswana are four countries that have not banned the hunting of elephants. The activity is a source of income for these countries and is strictly regulated in areas where the elephant population is not particularly at risk. Developed countries also have ethical problems in tourism promotion. Tour operators from different countries promote tourism by advocating alcohol and sex. A very famous in this regard is the town of Salou in Spain, where they celebrate the Saloufest that brings together young people from around the world attracted by the offer of alcohol. C) Socio-cultural issues The impacts that tourism has on the social and cultural lives of communities is one of the most important issues debated by tourism researchers. The socio-cultural consequences of tourist activity have the potential to be more damaging in the long term. This is a particularly in the developing nations of the world, many of whose strong cultural identities and traditions are coming to light through tourist travel for the first time in their history. Sadly, the same concern for such serious consequences is seldom voiced in a concrete fashion by tourist industry operators, although many do now include mentions of tourism ´s negative social and cultural effects in their policies and mission statements. International tourism also causes socio-cultural issues: Loss of native language, the massive influx of tourists to a destination can alter the native language. Loss of traditional industries, traditional industries can be lost when workers are tempted by jobs in tourism. Alterations to religious codes, many international tourists are unaware of the religion of the country they visit. This causes conflicts between tourists and native people Rise in social problems, tourism can be a catalyst for different social problems. Tourism can accelerates and exacerbates many social ills. CONCLUSION Tourism is an important economic sector for many countries. Today it represents an important source of economic development. International tourism has evolved over time, from the early twentieth century when it was a large-scale phenomenon and many countries realized the economic potential of this sector. To seize market share countries adopt various measures to promote its attractions in order to differentiate them from competitors. These marketing policies cause a number of problems that result in over-exploitation of tourism and result in legal, cultural, ethical or environmental conflicts. Therefore countries should adopt marketing policies that promotes responsible tourism.

The Korean War Essay -- South Korean History

The Korean War began on June 25th, 1950 when North Korea invaded South Korea. On June 27th, 1950, American United Nations forces intervened to stop the advance. This action has positively and negatively affected both the United States and Korea. Deciding to aid South Korea in the Korean War has drastically changed the lives of many people. In 1949, China fell into Mao Zedong’s communist forces. More than 500 million Chinese and 220 million soviets lived under communist rule. Japan ruled Korea from 1905 until the end of World War 2. Most Americans had barely even heard of Korea. After World War 2, Korea was divided into North and South (Brownstone and Franck p.238). On June 25th, 1950, North Korea invaded South Korea. North Korea wanted to unify itself with South Korea and create one Korea. North Korea believed a communist government was the most beneficial government to live under. But South Korea disagreed with them. The 38th parallel is the border that divided North and South Korea (Snippets, 2011). The 38th parallel divided the capitalist Southern part of Korea and the communist Northern part of Korea (Hickey, 2010). During the Korean War, the United States had two presidents. Harry Truman was president when it began in 1950, and Dwight Eisenhower was elected in 1952. The president of South Korea during this time was Syngman Rhee (Hickey, 2010). Korea’s biggest problem has always been the lack of resources. Even today, the limited natural resources and small population have deprived them of being a more powerful nation (Snippets, 2011). China entered the war on October 19th, 1950 (Korean, 2011). General MacArthur sent American troops deep into the South. United State Senators went on television and radio and demanded that ... ...e more power. The war between North and South Korea paused with an armistice signed on July 27th, 1953. Sending troops to fight in the war illustrates the United States’ loyalty to South Korea, and this action has positively affected the United States, Korea, and many other countries. Deciding to aid South Korea in the Korean War has drastically changed the lives of many people. The world would be a lot different if the Korean War never occurred. The United States and China wouldn’t be rivals. Also, there wouldn’t be any hostility between North and South Korea, and the 38th parallel wouldn’t exist. However, the Korean War has created a strong bond between South Korea and the United States. The Korean War was also the first war in which blacks and whites fought alongside each other in the American Armed Forces and the war was a learning experience for the world.

Mid Term 220

Take Assessment: Midterm Exam Page 1 of 9 MGT220. INFORMATION TECHNOLOGY (MGT220) > TAKE ASSESSMENT: MIDTERM EXAM Take Assessment: Midterm Exam Name Midterm Exam Instructions Always pick the single best answer. Blank answers will be scored as incorrect. Multiple Attempts This Test allows 2 attempts. This is attempt number 1. Force Completion This Test can be saved and resumed later. Question Completion Status: Question 1 2 points Sellers generally benefit from e-auctions due to the opportunity to bargain for lower prices. Save True False Question 2 2 points Nokia has entered the mobile gaming world.It markets near-distance multiplayer gaming over __________ and wide-area gaming over __________ networks. Save A. cellular; local area B. Bluetooth; cellular C. GPS; wide area D. WiMax; analog E. Question 3 2 points Using wireless technologies, one can create applications that are not available with wireline systems. Save True False Question 4 2 points Save 2 points In general, which o f the following is true about the transmission of confidential and personal information between an RFID reader and a back-end database protect? Save Blogs, mashups, instant messaging, and wikis are examples of A. avatars B. social computing C. virtual worldsD. wireless communications Question 5 http://coursesite. umtweb. edu/webapps/assessment/take/launch. jsp? course_assessment_id=†¦ 9/25/2012 Take Assessment: Midterm Exam Page 2 of 9 A. Those transmissions are sent over secure networks to keep the information secure. B. Information sent via those transmissions is protected using encryption. C. RFID tags do not yet contain confidential or personal information. D. Firewalls are used to protect information in transit. Question 6 2 points Remote administration Trojans (RATs) are a class of backdoors that are extremely dangerous because they enable remote control over the infected machine.Save True False Question 7 2 points Save 2 points A(n) __________ is an analysis of the benef its of using a specific business model. Save Productivity in an enterprise can be measured in terms of: A. the amount of input per amount of time B. the ratio of the amount of output to the amount of input C. the number of units produced D. market share Question 8 A. core competency B. exchange C. RFQ D. value proposition Question 9 2 points A valuable property of e-tailing is the ability to offer customized products and services to individual customers at a reasonable price and quickly. Save True False Question 10 2 pointsWith two-factor authentication, two types of information are used to verify the user's identity, such as passwords and botnets. Save True False Question 11 2 points One of the worst and most prevalent crimes is identity theft, which has been made worse by widespread electronic sharing and databases. http://coursesite. umtweb. edu/webapps/assessment/take/launch. jsp? course_assessment_id=†¦ Save 9/25/2012 Take Assessment: Midterm Exam Page 3 of 9 True False Qu estion 12 2 points Directories and hyperlinks from other Web sites and intelligent search agents help buyers find the best stores and products to match their needsSave True False Question 13 2 points _________ percent of companies that suffer a significant data loss die within five years, according to Freeman Mendel, the chair of the FBI's 2006 Infragard National Conference. Save A. 7 B. 23 C. 57 D. 93 Question 14 2 points A risk associated with tools that are meant to improve the productivity and quality of life in general is that they can lead to abuses such as intruding on an employee's or manager's personal time. Save True False Question 15 2 points Responsibility for internal control and compliance with information security olicies rests directly on end-users. Save True False Question 16 2 points Packet technologies convert voice, video, and data into packets that can be transmitted together over a single, high-speed network eliminating the need for separate networks. Save True False Question 17 2 points Advances in converged networks, SIP, and tools have eliminated the barriers to full integration and interoperability. Save True http://coursesite. umtweb. edu/webapps/assessment/take/launch. jsp? course_assessment_id=†¦ 9/25/2012 Take Assessment: Midterm Exam Page 4 of 9 False Question 18 2 pointsThe software-as-a-service (SaaS) approach is based on the trend for developing applications in-house rather than buying them. Save True False Question 19 2 points A(n) __________ is a method of doing business by which a company can generate revenue to sustain itself. Save A. adaptive strategy B. business model C. electronic commerce Web site D. operations model Question 20 2 points According to the market intelligence firm IDC, organizations with a 1,000 or more knowledge workers lose over $5 million annually because of: Save A. time wasted by employees reformatting data as they move among applications.B. data that is out of context or outdated. C. the inabi lity of knowledge workers to share data with others working on the same project. D. the inability to synchronize data. Question 21 2 points One example of an integrated messaging system is __________, which combines wireless communications, vehicle monitoring systems, and vehicle location devices. Save A. collaborative commerce B. supply chain management C. voice portal D. wireless telemetry Question 22 2 points Which of the following is not accurate regarding businesses that collect data about employees or customers? SaveA. The data must be available to auditors. B. Businesses have a legal duty to protect this data. C. The data should be accessible only to authorized people. D. Securing the data from abuse by authorized parties is expensive and difficult. Question 23 2 points http://coursesite. umtweb. edu/webapps/assessment/take/launch. jsp? course_assessment_id=†¦ Save 9/25/2012 Take Assessment: Midterm Exam Page 5 of 9 An example of a mobile enterprise application is sales force automation (SFA), which enables sales force employees to type orders straight into an ERP while at a client's site.Benefits include a reduction in clerical mistakes and improved supply chain operations. True False Question 24 2 points Save 2 points Information systems can be organized according to organizational hierarchy (e. g. , departmental, enterprisewide, and interorganizational) or by the nature of supported task (e. g. , operational, managerial, and strategic). Save Web 1. 0 was basically organized around each of the following except: A. corporations B. media C. software D. technology Question 25 True False Question 26 2 points Save 2 points Several banks in Japan issued __________ cards to customers.These cards store a template of the person's palm vein to authenticate the customer's identity when withdrawing money. Save The ________ suite is the standard used with almost any network service. A. Internet protocol B. Transport Control Protocol C. User Datagram Protocol D. Voice over IP Question 27 A. smart B. RFID C. ATM D. adaptive Question 28 2 points Save Which is the first step in the process of managing business performance? A. Determine how to attain the performance levels. http://coursesite. umtweb. edu/webapps/assessment/take/launch. jsp? course_assessment_id=†¦ 9/25/2012 Take Assessment: Midterm ExamPage 6 of 9 B. Assess where the organization stands with respect to its goals, objectives, and measures. C. Decide on desired performance levels. D. Set the budget for achieving performance or goals. Question 29 2 points Microsoft releases _________ to update and patch vulnerabilities in its operating systems, including Vista, and other software products, including Office 2007. Save A. firewalls B. podcasts C. service packs D. workbooks Question 30 2 points Reasons why managers may not be able to trust their data include all of the following except: Save A. Data are too synchronized. B. Data are out of context.C. Data are outdated. D. Dat a are so overwhelming that they require weeks to analyze. Question 31 2 points A computer system essentially organizes data into a hierarchy that begins with bits and proceeds to bytes, fields, files, databases, and records. Save True False Question 32 2 points Save Databases are the optimal way to store and access organizational data. True False Question 33 2 points Social network analysis (SNA) is the mapping and measuring of relationships and flows between people or groups. Nodes in the network are the people or groups, while the links show relationships or flows between the nodes.Save True False Question 34 2 points Save What is significant about 4G networks? http://coursesite. umtweb. edu/webapps/assessment/take/launch. jsp? course_assessment_id=†¦ 9/25/2012 Take Assessment: Midterm Exam Page 7 of 9 A. 4G has a circuit switched subsystem B. 4G is based purely on the Internet Protocol (IP) C. 4G is the convergence of the features of 2G and 3G D. All of the above Question 35 2 points Save All of the following correctly define the networking technology except: A. WAP is an Internet protocol developed for transferring information on the Internet to and from wireless clients. B.EV-DO is fast wireless broadband access that runs in a Wi-Fi hotspot. C. Instant messaging has become a mission-critical collaboration tool for over 130 million workers in businesses of all sizes. D. Bluetooth is how mobile phones, mobile and fixed computers, and PDAs can be easily interconnected using a short-range RF wireless connection. Question 36 2 points A supply chain is the flow of materials, information, money, and services from raw material suppliers through factories and warehouses to the end customers. Save True False Question 37 2 points A(n) antivirus software is a technology that checks Internet packets sent to nd from a network and enforces access-control policies between networks. Save True False Question 38 2 points The virtual elimination of software-upgrade cycl es makes applications perpetual worksin-progress and allows rapid prototyping using the Web as a platform. Save True False Question 39 2 points When dealing with consumer-facing applications, such as online banking and ecommerce, strong authentication must be balanced with ________. Save A. costs B. convenience C. privacy risks D. war driving risks Question 40 2 points Save A wiki is all of the following except: http://coursesite. mtweb. edu/webapps/assessment/take/launch. jsp? course_assessment_id=†¦ 9/25/2012 Take Assessment: Midterm Exam Page 8 of 9 A. a software program B. a discovery tool C. a collaboration site D. a search engine Question 41 2 points Data warehouses are designed as online analytical processing (OLAP) systems, meaning that the data can be queried and analyzed much more efficiently than application databases. Save True False Question 42 2 points Save 2 points Fraud detection is too complex to be handled effectively by intelligent analysis engines using adva nced data warehousing. SaveWhat is the technology that enables Internet browsing from wireless devices? A. WAP B. EMS C. WiMax D. WLAN Question 43 True False Question 44 2 points Which of the following factors is not a major type of business pressure on enterprises? Save A. Homogenous workforce B. Powerful customers C. Regulatory compliance D. Terrorist attacks and homeland security Question 45 2 points ___________ support functional managers by providing them with periodic reports, such as weekly sales volume and comparisons of actual expenses to budgeted expenses. Save A. Personal information managementsB. Transaction processing systems C. Management information systems D. Enterprise systems http://coursesite. umtweb. edu/webapps/assessment/take/launch. jsp? course_assessment_id=†¦ 9/25/2012 Take Assessment: Midterm Exam Question 46 Page 9 of 9 2 points Mary Kay transformed itself from traditional modes of operation to a business model that enabled rapid growth into new marke ts by doing all of the following except: Save A. networking various applications so they communicate with each other B. using business service management to connect to consultants. C. sing social computing for marketing D. outsourcing its IT infrastructure Question 47 2 points M-commerce B2C applications are concentrated in three major areas, which include each of the following except: Save A. retail shopping for products and services B. advertising C. mobile portals D. selling digitized content such as music, movies, or games Question 48 2 points Save Data redundancy wastes physical storage media, makes it difficult to obtain a comprehensive view of customers, and increases the costs of entering and maintaining the data. True False Question 49 2 pointsAt a strategic level, the totality of a company's data resources is nearly irreplaceable. Yet data at this macro-level remains largely overlooked by corporate leadership. Save True False Question 50 2 points Save Why is auditing a Web site important from the perspective of risk? A. It is a good preventive measure to manage legal risk. B. It is a key part of disaster recovery. C. To insure that biometrics were implemented properly. D. It is a necessary corrective action. http://coursesite. umtweb. edu/webapps/assessment/take/launch. jsp? course_assessment_id=†¦ 9/25/2012

English Literature Dissertations

Sample details Pages: 12 Words: 3682 Downloads: 8 Date added: 2017/06/26 Category Statistics Essay Did you like this example? The chorus in Aeschylus Agamemnon clearly elucidates the Aristotelian principle of tragedy: Zeus, whose will has marked for man the sole way where wisdom lies, ordered one eternal plan: Man must suffer to be wise. Elizabethan tragedy is derived from this moralised model of tragedy as depicted by Aristotle in his Poetics. As a genre, Elizabethan tragedy is distinguished from that of Shakespeare, although Shakespeares tragedies are often held as the epitome of the tragic form. Indeed, the Oxford English Dictionary cites only two quotations from the Renaissance under the entry for tragedy, both of which are from Shakespeare. Don’t waste time! Our writers will create an original "English Literature Dissertations | Aristotelian notions tragedy" essay for you Create order There appears to be a deliberate judgment in including Shakespeare in the dramatic cannon to the exclusion of such influential playwrights as Christopher Marlowe, Thomas Heywood and John Webster. Although it is clear that Shakespeare made an important contribution to the development of modern tragedy, derived from classical models, contemporary dramatists were much more formative in negotiating Aristotelian models of tragedy with the new philosophical, social and political climate of the Renaissance. Philips Sidneys defence of the tragic form in An Apologie for Poetrie (1595) articulates the moral and didactic purpose of poetry. So that the right vse of Comedy will (I thinke) by no body be blamed, and much lesse of the high and excellent Tragedy; that openeth the greatest wounds, and sheweth forth the Vlcers, that are couered with Tissues: that maketh Kinges feare to be Tyrants, and Tyrants manifest their tirannicall humors: that with stirring the affects of admiration and commiseration, teacheth, the vncertainety of this world, and vpon howe weake foundations guilden roofes are built (Sidney F3v-F4) The emphasis on moral instruction is clear, and informed the tragic form in the both Shakespearean and non-Shakespearean dramas. Tragedy, according to Aristotle, is noble and concerned with lofty matters, as opposed to the flippant and crude nature of comedy. Sidney defines the function of tragedy as uncovering the greatest wounds of the inherently weake foundations of the world. Tragedy, therefore, produces an emotional response in the audience by exposing human flaws, which allows them to participate in a form of moral regeneration. Thomas Heywoods An Apology for Actors (1612) also cites the classical model of tragedy in order to elevate English drama in general by accentuating the morally instructive nature of tragedy, as well as to tie his own works to the legitimate tradition of tragedy. If we present a Tragedy, we include the fatall and abortiue ends of such as commit notorious murders, which is aggrauated and acted with all the Art that may be, to terrifie men from the like ab horred practises (Heywood F3v). Heywood thus believes that the tragic downfall of the moral, but flawed, hero is a terrifying lesson to the audience through the pity and fear evoked by watching the play itself, a notion described by Aristotle and termed by modern scholars as catharsis. Despite Heywoods belief in the moral power of tragedy, Renaissance tragedy, for the most part, does not live up to the Aristotelean model. For Stephen Greenblatt (1980), Renaissance theatre, named after a queen whose power is constituted in theatrical celebrations of royal glory and theatrical violence visited upon the enemies of that glory, replays the process of provoking subversion central to the states authorization of its own power: the form itself, as a primary expression of Renaissance power, contains the radical doubts it continually produces (297). Thus, any echo of Aristotelian notions of tragedy in the works of playwrights such as Heywood, Marlowe, Webster, and even Shakespeare, can be seen not as a insistence upon the dramatic perfection of classical forms, but as a means of lending legitimacy to the challenge to political and cultural structures. As Moretti (1982) observed in respect of English Renaissance tragedy one of the decisive influences in the creation of a public that for the first time in history assumed the right to bring a king to justice Tragedy disentitled the absolute monarch to all ethical and rational legitimation. Having deconsecrated the king, it thus made it possible to decapitate him (7-8). Rather than reinforcing the social order and legitimizing divine ordination, tragedy opened up the political elite to the possibility of human frailty. Renaissance tragedy can be defined as a violent series of events that is built upon the murder and revenge, concerning characters primarily motivated by jealousy, greed, and anger. According to Aristotle, the tragic hero must be of noble stature, and while his greatness is readily apparent, he is not perfect. Tragedies often concern the aristocratic elite and thus personal tragedies extend to tragedies of state. The tone of the play is sombre, clearly relating the grief and sorrow of the characters themselves. This language of lamentation serves as a warning against the destructive potential of vice and depravity, and can be linked to the Medieval morality plays. Although the presence of other non-dramatic sources conceives a national tradition of tragedy which was established on the English stage as early as 1587, with the performance of Thomas Kyds The Spanish Tragedy. Both The Spanish Tragedy and Marlowes Tamburlaine, performed in the late 1580s, exhibit the beginnings of true Renaissance tragedy. Derived from the revenge plays of Seneca, The Spanish Tragedy is a play which satisfied the Aristotelian need for a binary model of moral order, which is complicated by the relations of individual justice to the social and divine order. Tamburlaine, however, moves away from the reductive moralising of earlier poetry and reflects the influence of the Reformation on the dramatic arts, as the theatre established a new place where human possibilities could be envisioned with new freedom. Marlowe is fully aware that he is making the stage the vehicle of a new consciousness: Onely this (Gentlemen) we must performe, The form of Faustus fortunes good or bad. To patient Iudgements we appeale our plaude. (Marlowe, Faustus, 7-9) This appeal to the moral purpose of the play is misleading, for neither Faustus nor Tamberlaine are characters directed by their moral choices. Tamberlaine, it is arguable, is an agent of God while at the same time exercising his free will with no apparent consequence. Marlowe appears to be addressing familiar issues of blasphemous defiance, tyranny, cruelty and arrogance in Tamburlaine, but ironically he presents these issues as the glory of the tragic hero. Unlike traditional tragedies, there is no stable moral framework, with the result that the audience is left feeling uneasy with the divine implications of the heros downfall. Tamburlaine, rather than submit to his pre-ordained fate, boasts of his own dynamic power: I hold the Fates bound fast in yron chaines, And with my hand turne Fortunes wheel about (369-70) Fate and Fortune, two of the most conventional symbols of human limitation, are here manipulated by the hero not as a sign of his hubris, but rather as a heroic achievement. Marlowe uses this gross inversion as a reflection of the changing values in Renaissance society. As Stephen Greenblatt (1980) says, Marlowe writes in the period in which European man embarked on his extraordinary career of consumption, his eager pursuit of knowledge, with one intellectual model after another seized, squeezed dry, and discarded, and his frenzied exhaustion of the worlds resources (199). The Enlightenment saw the questioning of fundamental assumptions about mans place in the world, a uncertainty reflected in the ambiguous relation between the tragic hero and his divinely ordained fate. C. L. Barber (1988) has commented on the way in which the audience engages with such egotistic individualism of the tragic hero, noting the role of the triumphal individual in the Renaissance and the significance of individualistic prophesying as a disruptive form of expression that challenged the authority and legitimacy of the Church and state. Marlowe writes at a time of religious transition and new philosophical notions of self-consciousness, and appropriates religious language and symbolism to launch an attack on the Church. Tamburlaine rebels against divine, political and social order, and in doing so sets himself beyond limitation and definition, alwaiies moouing as the restles Spheares (876). Tamburlaines rebellion is an uneasy one, for there is no possibility of reconciliation and restoration of order. Theridama, the Chiefest Captain of Mycetes hoste, reveals this as he says: Tamburlaine? A Scythian Shepheard, so imbelished With Natures pride, and richest furniture, His looks do menace heauen an dare the Gods What stronge enchantments tice my yielding soule? Won with they words, conquered with thy looks, I yield my selfe, my men horse to thee (350-52, 419, 423-4) Liberation is here figured as one of two choices: to reject the divine or to take it over. In Tamburlaines case, he alternatively threatens heaven and dares the gods, or claims identity with the divine to sanction his violence: til by vision, or by speech I heare / Immortall Ioue say, Cease my Tamburlaine, / I will persist a terrour to the world (3873-75). Tamburlaine self-aggrandizement is given divine legitimacy: Tamburlaine believes that his tyranny and martial lust are condoned through the gods through their silence. The two-part Tamburlaine is based on the historical figure of Timur, a bloody conqueror of Asia, whose greed for power and extravagance culminates with his inevitable downfall. Tamburlaine deviates from the tragic norm in his depiction of the tragic hero; Tamburlaine is not humbled by his dramatic fall, and no moral lesson is learned and repentance achieved. Tamburlaine does not conform to the model of the tragic hero set out in Poetics. The tragic hero is fated to make a serious error which will cause his fall and tragic death, usually caused by hubris, or prideful arrogance, but he remains likeable to the audience for his inherent goodness. Tamburlaine, in contrast, is a character whose goodness is notably absent. In contrast the Aristotlean model, in which the tragic hero is noble from birth, Tamburlaine is an obscure Scythian shepherd in the opening of part 1. He quickly ascends through his bravery and his eloquent speech, and his ferocity on the battlefield. Tamburlaine sees him self as the scourge of God and even dreams of leading his armies in war against the divine army in heaven. In a scene in which Tamburlaine has defeated Cosroe, he responds to Cosroes demands for the reasons behind his treachery. Nature, that framd us of four elements Warring within our breasts for regiment, Doth teach us all to have aspiring minds: Our souls, whose faculties can comprehend The wondrous architecture of the world, And measure every wandering planets course, Still climbing after knowledge infinite, And always moving as the restless spheres, Wills us to wear ourselves and never rest, Until we reach the ripest fruit of all, That perfect bliss and sole felicity, The sweet fruition of an earthly crown. (I.iv. 13-29) With this final line Tamburlaine snatches the crown from dying Cosroes head and places it on his own head, assuming the power of divine legitimacy for himself. Reordering the humours as in constant opposition, rather than harmonious order, is to legitimize his own militaristic behaviour as part of the natural world. He is, in essence, creating himself out of nothing, as he became an emperor from a shepherd, and as such is taking over the divine role of creation. In doing so, he upsets the authority of the moral order, and even his death does not resolve the moral hierarchy. Thomas Heywoods A Woman Killed with Kindness (1603) is described as a domestic tragedy as it deals not with the tragic downfall of the elite, but on the relationship between a husband and wife. Domesticity is the theme of the play, and the language is correspondingly straightforward and unadorned. In contrast with tragedies such as Hamlet or Tamburlaine, Heywoods play does not concern the intrigues and actions of the aristocratic elite or ruling order. A Woman Killed with Kindness is a morality play, concerned with the infidelity of Anne and her likely punishment. She herself expects only death upon her husbands discovery of her affair: Though I deserve a thousand thousand fold More than you can inflict, yet, once my husband, For womanhood to which I am a shame, Though once an ornament even for His sake That hath redeemd our couls, mark not my face Nor hack me with your sword, but let me go Perfect and undeformed to my tomb. (xiii.94-100) Her opinion is born out by the tradition of revenge in tragedies as well as in contemporary practice; indeed, by law husbands reserved the right to kill unfaithful wives (Powell 204). However, despite the clear Christian moralizing, Heywoods play departs drastically from the traditional structure of moral tragedy in that the tragic end of the main character results not from divine judgment and retribution, but from the effects of her wrongdoing on her own consciousness. Before the discovery of her betrayal by her husband, her guilt and remorse are apparent. You have tempted me to mischief, Master Wendoll; I have done I know not what. Well, you plead custom; That which for want of wit I granted erst I now must yield through fear. Come, come, lets in. Once oer shoes, we are straight oer head in sin (xi. 110-14) Her repentance is genuine, and carries forward her tragic end. Anne chooses to starve herself to death, thereby taking control both of her sin and her punishment. Heywood puts into dramatic form the punishment which arises from the erring characters consciousness of their guilt in the place of the punishment of an exterior physical revenge (Bowers 225). Annes emotional torment is meant as a lesson to the audience, and she makes of herself an exemplary figure, breaking away from the domestic thrust of the play towards the universal. Derived from the classical models of comedy and tragedy set out by Aristotle and envisaged by Seneca, Webseters The White Devil (1612) expands the classical tragic structure by adding elements associated with comedy: ironic repetition, theatrical self-consciousness, and inverted tragic situations. There is a repeated pattern in The White Devil of serious action followed by parody, working to undermine the dramatic tradition of tragedy to create what would become the genre of tragicomedy. Tragicomedy is a distinctly non-Aristotelian genre in which the action and subject of the play demand a tragic ending, but this ending is denied in an ironic reversal which produces the happy ending of a traditional comedy. Aristotle did, in fact, depict a kind of tragedy with a happy ending, which would later become tragicomedy, but it was not until the Renaissance that the genre was seen as a legitimate dramatic form. In The White Devil, the Duke of Florence comments on the popular dislike of the classically inspired plays which strictly conform to the structure of tragedy and comedy: My tragedy must have some idle mirth int, Else it will never pass (IV.i.119-20) The Dukes comment suggests that an increasingly demanding audience will no longer accept the single-minded classical plays of strict comedy or tragedy, but demand a sophistication of genre. The White Devil is not unique in its admission of tragicomedy, but it is treated as an expression of doubt about the tragic absolutes and as part of a critical double-vision. Incidents are repeated an parodied throughout Websters play, and this system of parallels is used to undermine the tragic status of the patrician characters. In the final scene the tragic hero Flamineo acts out a grotesque fiction of his own death, which is ironically followed by real murder. The farcical ending is paralleled with the authentic tragic image. With its elaborate system of repetition and parody, its ironic contrasts between interpretations of events, and the insistence that every incident is intimately connected with other incidents, The White Devil emphasises the shifting values and ironic double-visions of tragicomedy into the tragic framework of aspiration, failure, and ultimately death, depicting the double standard of the new society. The action of the play is confined to the relatively narrow setting of Rome and the court at Padua, hinting to the world beyond that of stage. Critics have often found the number of characters in The White Devil problematic, citing di fficulties in staging a production with so many bodies on stage. However, John Russell Brown (1940) has called attention to Websters power of using violent and crowded scenes for sudden and, therefore, striking manifestations of an individuals lies or hypocrisy, the variety of a busy trade of life (Brown 453). In the final act, the presence of so many members of the courtly society emphasises Flamineos fall from power, defining the extent of the competition for the Dukes favour and the uncertainty of Flamineos future now that his relationship with his master is ruined. As a young lord reports to Flamineo concerning Bracciano, A new vp-start: one that swears like a Falckner, and will lye in the Dukes eare day by day like a maker of Almanacks (V.i. 138-9). The White Devil deals with private behaviour made public, and public behaviour motivated by questionable private interests. Vittorias trial reveals her illicit liaison with Bracciano and the murderous consequences, but it is this public censure which results in private revenge. In comparison with Shakespearean tragedies such as Hamlet, or classical tragedies such as Oedipus Rex, the play is extremely social and emphasises Websters preoccupation with the intertwined spheres of public probity and private corruption. The White Devil focuses on the individuals freedom of choice between good and evil, human dignity and the fall from grace, binaries which appear to conform to the traditional Christian morality. Lodovico is accused by Antonelli and Gasparo: Worse then these, / You have acted certaine Murders here in Rome, / Bloody and full of horror (I.i.31-32), and Gasparo continues O my Lord / The law doth sometimes mediate, thinkes it good / Not ever to steepe violent sinnes in blood, / This gentle penance may both end your crimes, / And in the example better these bad times (I.i.33-37). Ludovico is presented a choice, but instead turns to criminality and revenge. His crimes have been presented, the possibility of reform and exoneration provided, and yet he wilfully chooses his course of conduct in spite of this. He exercises his free will, but unlike the Aristotelian tragic hero his destructive path is not redemptive in bringing out moral responsibility. The conclusion of The White Devil is ambig uous, fulfilling the catastrophic ending required of tragedy but without the suggestion of the nobility and greatness of man. Flamineo dies in despair of his worldly goods, wealth and advancement rather than in despair of his worthiness before God. There is the possibility of Flamineo accepting moral responsibility directly before his death as he reflects, While we looke up to heaven wee confound / Knowledge with knowledge (V.vi.259-60), and yet immediately before this he said , I doe not looke / Who went before, nor who shall follow mee; / Noe, at my self I will begin and end (V.vi.256-58). Although the play ends with the death of the tragic hero, as tradition dictates, this is not the satisfactory ending of classical tragedies. There is no remorse, no retraction of arrogance and greed in the face of the divine. As A.L. Kistner (1993) wondered, Where does it lie in the triumph of will, in grabbing for every expression of self that this world has to offer or in the calm discipline of self-denial for a higher picture of man? (267). Webster leaves the audience with an unsatisfactory portrait of free choice and the capacity for moral responsibility. The emergence in the 1580s of an Elizabethan tragic tradition which manipulated the limitations of classical generic boundaries points toward the developing self-consciousness of a modern culture. As evidenced in such works as Tamburlaine and The White Devil, the theatre was the site of an evolving culture in conflict with the older, traditional forms of expression. Marlowe, Webster and Heywood used the stage for the assertion and defense of an ego which was constantly threatened by powerful forces of desire and conscience, forces which [they] coped with as best as [they] could by making them conscious, by finding a form for them which would command social understanding and the control of shared social attitudes (Barber 37). The new tragic genre was a way of registering an experience of change and dislocation, a sh ift from the Classical tradition of moral order and stability. Works Cited Aristotle, (1953) Aristotle on the Art of Fiction: an English translation of Aristotles Poetics. Trans. by L. J. Potts. Cambridge: University of Cambridge Press. Barber, C. L. (1988) Creating Elizabethan Tragedy: the theatre of Marlowe and Kyd. Chicago: The University of Chicago Press. Bowers, F. T. (1940) Elizabethan Revenge Tragedy 1587-1642. Princeton: Princeton University Press. Brown, J. R. (1962) Theater research and the Criticism of Shakespeare and his Contemporaries Shakespeare Quarterly, 13 Falco, R. (2000) Charismatic Authority in Early Modern English Tragedy. Baltimore and London: Johns Hopkins University Press. Goldberg, D. (1987) Between Worlds: A study of the plays of John Webster, Wilfrid Laurier University Press. Greenblatt, S. (1985) Invisible Bullets: Renaissance Authority and Its Subversion, Henry IV and Henry V in J. Dollimore and A. Sinfield, (eds.), Political Shakespeare: New Essays in Cultural Materialism , pp. 18-47. Manchester: Manchester University Press. - (1980) Renaissance Self-Fashioning: from More to Shakespeare. Chicago: Chicago University Press. Heywood, T. (1973) An Apology for Actors (1612). New York: Garland. (1961) A Woman Killed with Kindness. R. W. Van Fossen (ed). London: Mentheun Co. Kistner, A.L. and Kistner, M.K (1993) Free Choice in The White Devil English Studies, 74, no. 3: 258-267 Marlowe, C. (1993) Doctor Faustus. D. Bevington and E. Rasmussen (eds). Manchester: Manchester University Press. -(1995) Tamburlaine. D. Bevington and E. Rasmussen (eds). Oxford, New York: Oxford University Press. Moretti, F. (1982) A Huge Eclipse: Tragic Form and the Deconsecration of Sovereignty, in The Power of Forms in the English Renaissance, S. Greenblatt (ed). Norman, Oklahoma: Pilgrim Books. Powell, C.L. (1917) English Domestic Relations 1487-1653. New York: Columbia University Press. Sidney, P. (1971) An Apologie for Poetrie. New York: De Capo Press. Webster, J. (1983) The Selected Play of John Webster. J. Dollimore and A. Sinfield (eds). Cambridge: Cambridge University Press.